Business Intelligence and Analytics | Online Help - Zoho Marketing Plus

Business Intelligence and Analytics

Analytics in Marketing Plus lets you connect various popular business applications, databases, files from your local and cloud drives. The data from all these sources can be blended to get meaningful and insightful reports. You can also visualize data using a variety of charts, widgets, tables, and create various insightful reports. They can also be shared with your team and help make informed decisions.

Key features of Analytics

Import your data

Analytics lets you import data from a wide range of databases such as Amazon RDS, Microsoft Azure, IBM Cloud, Oracle, various business applications such as Salesforce, Google Ads, LinkedIn Ads, MailChimp, and almost all the Zoho applications such as CRM, SalesIQ, Finance, Books, Invoice, Commerce, and so on.
 
You can also import files from your local or cloud drives such as Google, Workdrive, Box, OneDrive, DropBox and integrate with social media channels such as Facebook, Instagram, Twitter.

Visualize your data

Different types of charts, pivot tables, summaries, and tabular views can be created to generate insightful reports and dashboards based on the data that is imported with Marketing Plus. The dashboards can be created with the help of a drag and drop editor, customize, and format with various options available. You can also view the underlying data, and interact with dashboards and drill-down data with various contextual filters. Zia, a smart analytical assistant can help answer your queries in the form of reports, KPI widgets, and so on. Zia can understand your question by eliminating the ambiguity and offer the best visualization of the data and can constantly learn and understand your data better. You will also be notified of certain anomalies.

Share and collaborate with your team

Reports and dashboards can be created and shared with your team to help collaborate and work as one. Users can add comments and share their thoughts which helps collaborate easily. Permissions can be granted to team members so that they can access or modify the dashboards as required. The reports can also be embedded on the webpage, blogs, other applications, and can be made accessible to users with or without login. They can also be scheduled to be emailed automatically and can be exported as a document. 

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