Manage Email Campaigns | Online Help - Zoho Marketing Plus

Manage Email Campaigns

Email marketing is one of the easiest ways to connect with your prospects and customers to promote your business. You can contact customers about launch of a new product, discounts, and sales using email campaigns. This keeps your customers informed about all updates on time and helps establish a long-lasting relationship
Email marketing powered by Zoho Campaigns lets you create, share, and track all the email campaigns sent to your customers. You can personalize each email by choosing from a wide variety of templates or creating one from scratch using the template builder.

Key features of Campaigns

Contact management

It's essential to maintain all your contact information in one place so you can get in touch with them easily. The Campaigns module lets you create contacts manually, import them from spreadsheets, or synchronize them from various applications like Zoho CRM, Zoho Meeting, Zoho Backstage, Zoho Analytics, Zoho Books, Zendesk, and Eventbrite. Contacts can also be segmented based on various criteria such as geographical location, demography, and so on.
Read More: Managing contacts

Customizable email templates

Email campaigns are launched for various reasons such as welcome emails, newsletters, surveys, deals and offers, holiday greetings, and birthdays. It's important to send an email which attracts the customer or prospect's attention. The Campaigns module lets you choose from a wide range of predesigned templates which can be customized the way you want. You can also create a template from scratch using the template builder. These templates can then be previewed to check their compatibility with different devices.
Read More: Template Editor

Automate your email marketing efforts

Workflows in campaigns let you design a marketing strategy to ensure better engagement with your customers. You can use a workflow to automatically send series of emails based on various criteria and build a complete email journey. You can also create workflows by analyzing responses from the customers using Reply Tracking. Predefined workflow templates are available for welcome and onboarding, nurturing, re-engagement, and customer retention. Autoresponders letsyou follow up with your customers automatically. You can use workflows to send emails at preset time intervals or on a particular date, such to send a reminder for subscription renewal, send birthday and anniversary wishes, or share seasonal promotions. You can also choose to send automated campaigns to win back customers who have abandoned their cart after adding items to it on your ecommerce website. These personalized emails can persuade the user to come back and complete the purchase.

Real-time email analytics  

Campaigns offer accurate insights and statistics on all your email campaigns to analyze their performance. You can see the number of recipients who opened the email, and the links that received the highest number of clicks. Email bounces can be analyzed to ascertain the reason and spam addresses will be automatically moved to do-not-mail list. You can also view the geographical locations of your recipients and the type of device that they used to access the campaign. Google Analytics can also be integrated with Campaigns to track the links that are generating the most traffic to your website.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION

                                      You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.

                                          Manage your brands on social media

                                            Zoho Desk Resources

                                            • Desk Community Learning Series

                                            • Digest

                                            • Functions

                                            • Meetups

                                            • Kbase

                                            • Resources

                                            • Glossary

                                            • Desk Marketplace

                                            • MVP Corner

                                            • Word of the Day

                                              Zoho Marketing Automation

                                                Zoho Sheet Resources


                                                    Zoho Forms Resources

                                                      Secure your business
                                                      communication with Zoho Mail

                                                      Mail on the move with
                                                      Zoho Mail mobile application

                                                        Stay on top of your schedule
                                                        at all times

                                                        Carry your calendar with you
                                                        Anytime, anywhere

                                                              Zoho Sign Resources

                                                                Sign, Paperless!

                                                                Sign and send business documents on the go!

                                                                Get Started Now

                                                                        Zoho TeamInbox Resources

                                                                                Zoho DataPrep Resources

                                                                                  Zoho DataPrep Demo

                                                                                  Get a personalized demo or POC

                                                                                  REGISTER NOW

                                                                                    Design. Discuss. Deliver.

                                                                                    Create visually engaging stories with Zoho Show.

                                                                                    Get Started Now

                                                                                                        • Related Articles

                                                                                                        • Creating Email Campaigns

                                                                                                          Every marketing project involves different activities such as email campaigns, social posts, webinars, surveys, events, and SMS campaigns. These activities can be created for a marketing project from the Brand Studio. Email campaigns Campaigns in ...
                                                                                                        • Manage Surveys

                                                                                                          The Survey module, powered by Zoho Survey, lets you create various surveys and reach out to your audience. Various personalization options are available, which let you design a survey and share it with your customers via channels like email, social ...
                                                                                                        • Manage Billing

                                                                                                          The Billing option in the Organization Details page lets you manage your payments for Marketing Plus such as purchasing add-ons and upgrading your subscription. To upgrade your subscription Go to Setup and then Organization and click Billing. Click ...
                                                                                                        • Creating SMS Campaigns

                                                                                                          Campaigns in Marketing Plus let you integrate with third-party SMS gateways to send marketing messages to customers. Information about festival offers, birthday discounts, membership benefits, and other promotions can be sent to customers as text ...
                                                                                                        • Manage Basic Information and Roles

                                                                                                          Basic information All the information such as website, description, services that are configured, owner of the brand and statistics about the marketing projects that are active and completed. You can also see the number of users who are part of the ...
                                                                                                          Wherever you are is as good as
                                                                                                          your workplace



                                                                                                            Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                                            Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                                            Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                                            CRM Tips

                                                                                                            Make the most of Zoho CRM with these useful tips.

                                                                                                              Zoho Show Resources