Webinars are one of the most efficient ways to engage with your prospects and customers. They can be used to educate prospects and customers around the world about your business, market your product and services, build relationships, gather feedback, and generate new leads.

 

With the sharp rise in remote work over the last year, webinars have been extremely helpful for connecting with prospects and customers all around the world. Almost all conferences, seminars, workshops, and training have moved online so the demand for webinar software is very high. Marketing Plus allows you to create and manage webinars to train and engage large audiences.

Create webinars and engage with your audience through screen sharing or video conferencing. Add the members who are in charge of the webinar as co-organizers. They can co-host presentations, answer questions, record, launch polls, and allow the attendees to speak in a webinar. The registration form for attendees and the email invitation that is sent when the form is submitted can be customized for your business. You can also moderate the form submissions and allow or deny access to the webinar. These registration forms can also be embedded on your webpage, blog posts, social media, or anywhere else you want to promote your webinar.

Kick start your webinar by either sharing your screen or conducting video conferences, which offer a virtual way to get in touch with your prospects and customers face-to-face. The attendees can join the webinar right from their browser and no applications need to be installed to attend the webinar. If a network interruption occurs, you can still connect to the webinar's audio conference using the dial-in toll free numbers from anywhere in the world. The entire webinar can be recorded and shared with the attendees in case they missed it or for their future reference.

Create polls before or during the webinar to get insights from your audience. You can also answer questions during the webinar either privately or publicly. Important instructions or information can be sent during the webinar as broadcast messages. You can also prevent or allow the entire audience to speak during the webinar. They can also share their screens and ask questions and get answers from the presenter. Once the webinar is completed, the attendees can be directed to a feedback form, survey, or a webpage with relevant information about the topic of discussion.

Detailed reports on the information about the registrants and attendees of a webinar, such as their email address, time of registration, country, and participation status can be analyzed. You can also get a detailed report on the polls, questions, and answers from the webinar. You can also generate a complete performance report which has information such as the number of registrants, number of attendees, which attendees contributed to polls and question and answer sessions, and other key information. These reports can be exported in CSV or XLS format. Follow-up emails can also be sent to all the registrants with the recording of the webinar.

Zoho Marketing Plus includes built-in webinar hosting through Zoho Webinar, which lets marketing teams create, manage, and run webinars directly from their marketing workspace for 25 attendees as part of your subscription. To host webinars with larger audiences, teams purchase webinar attendee add-ons that extend the default attendee capacity available on their plan.

Under the prepaid model, you purchase attendee capacity before hosting a webinar. The cost is shown at the time of purchase, so you know exactly what you are paying for before any webinar takes place. You can specify the number of attendees and organizers required for your organization while purchasing the add-on. Once purchased, the plan has to be associated to the users in your organization who can host/organize webinars.

 

  

You can host webinars for up-to even 3000 attendees and the cost will be calculated based on usage and charged on a post-paid basis.

 

 

How's the cost calculated?

The cost of hosting a webinar depends entirely on the number of unique organizers who hosted webinars during the billing cycle for the chosen number of attendees.

 

For example, if Amy hosts four webinars, James hosts 3 webinars, and Mike hosts 6 webinars for 250 attendees, then the total cost will be as follows:

 

3 unique organizers (Amy, James, Mike) x $31 (Cost for 250 attendees).

= $93

 

This will be added to the end of the billing cycle.