How to understand different metrics on your pop-up report in Zoho PageSense | Help guide?

Understand your pop-up report

Gain insight into how your visitors respond to your product announcements, newsletter subscriptions, and customer feedback forms on your web page using real-time data metrics in Zoho PageSense. The analytics report provides accurate details such as total clicks on buttons, which devices they used, the impression duration, and more valuable visitor information that helps track conversions. You can also view the inputs entered by your customers in the form fields such as an email address, contact number, first name, and age, which makes it easier to compare, customize, and deliver the right message to your visitors at the right time.

To access your pop-up results in PageSense:
Click the pop-up experiment then the REPORTS tab on the top bar. You will see two different tabs under the hood: ANALYSIS and RESPONSES.

Analysis tab

This section presents a summary of the pop-up campaign results over the selected time frame and form fields. It also includes cumulative analytics for your form like the total number of visitors, visits, impressions, conversions, and conversion rates as shown in the screenshot. 

  1. Visitor: The number of individuals who have reached your web page. 
    Zoho PageSense tracks the number of unique visitors with a browser cookie that is created when someone visits your site for the first time. This cookie lasts for one year. If a visitor clears their cookies or opens your site from a different browser, the app will consider them a new visitor.

  2. Visits: The number of times the visitors open and view your web page.
    A visit is one browsing session on your site, which can potentially include multiple page views. Visits are a good measure of attention on your site, as they correlate with a single browsing session and are frequently used in marketing applications. PageSense uses the visit ID to count the number of times a unique visitor has opened the web page. The number of visits only increases when the page is refreshed or opened in a new tab in the visitor's browser. This means that one person can count as multiple visits in a day if they come to your site more than once.

  3. Impressions: The number of times your pop-up is seen by visitors. 
    This is an important metric because if the visitors doesn’t see the popup, they won’t know what you’re trying to get their attention to or the offer you’re wanting to make them. 

  4. Conversions: The number of times your visitors click on the call-to-actions(CTA) added on your pop-up. This excludes clicks to close the pop-up or clicks on buttons that are marked as rejections or none.

  5. Conversion rate: It is calculated by dividing the number of conversions by the total number of impressions. This is a good indicator of how your visitors' behavior on your pop-up converts into actions such as making a purchase, subscribing to a business newsletter, signing up for products, downloading ebooks, etc.

Performance over time 

This graph measures which days, weeks, or months of the year your pop-up performs the best and helps you compare and track your user engagement trends against individual performance indicators: Clicks, impressions, conversions, and New subscribers.It also indicates the overall key performance metrics, like engaged visitors, clicks, and clicks per visit.
  1. Engaged visitors: The number of visitors who interacted on your pop-up box in a given period.
  2. Clicks: The number of times your visitors click on your pop-up.
  3. Clicks per visit: The number of clicks divided by the total number of visits on your pop-up.


Performance by fields 

Analyze how your visitors interact with each field on your pop-up form and evaluate how effective your form is to determine if you're collecting the right information from your customers using individual form metrics below:
  1. Focuses: The number of times each field in the pop-up is clicked by your visitors.
  2. Interactions: The number of times each field in the pop-up is filled out by your visitors.
  3. Refocuses: The number of times the same visitor re-clicks on a field in your pop-up.
  4. Corrections: The number of times each field in the pop-up is edited by your visitors.
  5. Drop-offs: The number of visitors who left without submitting a filled in pop-up form.

Responses tab

Here you can see a detailed breakdown of responses or answers submitted by your customers on your pop-up form fields. Each question in your form is broken down into different headers such as Device, Country, OS, and Browser in the report. You can use this information to plan and execute your upcoming pop-up campaigns. From here, you can also choose to filter and analyze your data by date and segment audience options at the top-right corner of the screen.