How to understand different metrics on your pop-up report in Zoho PageSense | Help guide?

Understand your pop-up report

Gain insight into how your visitors respond to your product announcements, newsletter subscriptions, and customer feedback forms on your web page using real-time data metrics in Zoho PageSense. The analytics report provides accurate details such as total clicks on buttons, which devices they used, the impression duration, and more valuable visitor information that helps track conversions. You can also view the inputs entered by your customers in the form fields such as an email address, contact number, first name, and age, which makes it easier to compare, customize, and deliver the right message to your visitors at the right time.

To access your pop-up results in PageSense:
Click the pop-up experiment then the REPORTS tab on the top bar.
You will see two different tabs under the hood: ANALYSIS and RESPONSES.

Analysis tab

This section presents a summary of the pop-up campaign results over the selected time frame and form fields. It also includes cumulative analytics for your form like the total number of visitors, visits, impressions, conversions, and conversion rates as shown in the screenshot. 

  1. Visitor: The number of individuals who have reached your web page. 
    Zoho PageSense tracks the number of unique visitors with a browser cookie that is created when someone visits your site for the first time. This cookie lasts for one year. If a visitor clears their cookies or opens your site from a different browser, the app will consider them a new visitor.

  2. Visits: The number of times the visitors open and view your web page.
    A visit is one browsing session on your site, which can potentially include multiple page views. Visits are a good measure of attention on your site, as they correlate with a single browsing session and are frequently used in marketing applications. PageSense uses the visit ID to count the number of times a unique visitor has opened the web page. The number of visits only increases when the page is refreshed or opened in a new tab in the visitor's browser. This means that one person can count as multiple visits in a day if they come to your site more than once.

  3. Impressions: The number of times your pop-up is seen by visitors. 
    This is an important metric because if the visitors doesn’t see the popup, they won’t know what you’re trying to get their attention to or the offer you’re wanting to make them. 

  4. Conversions: The number of times your visitors click on the call-to-actions(CTA) added on your pop-up. This excludes clicks to close the pop-up or clicks on buttons that are marked as rejections or none.

  5. Conversion rate: It is calculated by dividing the number of conversions by the total number of impressions. This is a good indicator of how your visitors' behavior on your pop-up converts into actions such as making a purchase, subscribing to a business newsletter, signing up for products, downloading ebooks, etc.

Performance over time 

This graph measures which days, weeks, or months of the year your pop-up performs the best and helps you compare and track your user engagement trends against individual performance indicators: Clicks, impressions, conversions, and New subscribers.It also indicates the overall key performance metrics, like engaged visitors, clicks, and clicks per visit.
  1. Engaged visitors: The number of visitors who interacted on your pop-up box in a given period.
  2. Clicks: The number of times your visitors click on your pop-up.
  3. Clicks per visit: The number of clicks divided by the total number of visits on your pop-up.

Performance by fields 

Analyze how your visitors interact with each field on your pop-up form and evaluate how effective your form is to determine if you're collecting the right information from your customers using individual form metrics below:
  1. Focuses: The number of times each field in the pop-up is clicked by your visitors.
  2. Interactions: The number of times each field in the pop-up is filled out by your visitors.
  3. Refocuses: The number of times the same visitor re-clicks on a field in your pop-up.
  4. Corrections: The number of times each field in the pop-up is edited by your visitors.
  5. Drop-offs: The number of visitors who left without submitting a filled in pop-up form.

Responses tab

Here you can see a detailed breakdown of responses or answers submitted by your customers on your pop-up form fields. Each question in your form is broken down into different headers such as Device, Country, OS, and Browser in the report. You can use this information to plan and execute your upcoming pop-up campaigns. From here, you can also choose to filter and analyze your data by date and segment audience options at the top-right corner of the screen.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION

                                      You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.

                                          Manage your brands on social media

                                            Zoho Desk Resources

                                            • Desk Community Learning Series

                                            • Digest

                                            • Functions

                                            • Meetups

                                            • Kbase

                                            • Resources

                                            • Glossary

                                            • Desk Marketplace

                                            • MVP Corner

                                            • Word of the Day

                                              Zoho Marketing Automation

                                                Zoho Sheet Resources


                                                    Zoho Forms Resources

                                                      Secure your business
                                                      communication with Zoho Mail

                                                      Mail on the move with
                                                      Zoho Mail mobile application

                                                        Stay on top of your schedule
                                                        at all times

                                                        Carry your calendar with you
                                                        Anytime, anywhere

                                                              Zoho Sign Resources

                                                                Sign, Paperless!

                                                                Sign and send business documents on the go!

                                                                Get Started Now

                                                                        Zoho TeamInbox Resources

                                                                                Zoho DataPrep Resources

                                                                                  Zoho DataPrep Demo

                                                                                  Get a personalized demo or POC

                                                                                  REGISTER NOW

                                                                                    Design. Discuss. Deliver.

                                                                                    Create visually engaging stories with Zoho Show.

                                                                                    Get Started Now

                                                                                                        • Related Articles

                                                                                                        • Understanding the polls report in PageSense

                                                                                                          PageSense lets you place an online poll directly on your website or blog pages to gauge your customers' opinions on specific topics, products, or services offered by your business. It does this right from within a small window on your screen. Once ...
                                                                                                        • Detailed understanding of your goal reports

                                                                                                          The following metrics are monitored when you set up a goal in PageSense: Goal Metrics Tab Visitors: The number of unique users coming to your web page. Conversions: Number of visitors who have achieved the goal. Conversion Rate: The percentage of ...
                                                                                                        • Few important metrics to measure the effectiveness of pop-ups

                                                                                                          There are several metrics to determine the success or failure of your pop-up messages, and to find out whether you achieved the goal that you set from the pop-up. Furthermore, using these metrics you can look for pleasant surprises, or certain things ...
                                                                                                        • Create your first pop-up in Zoho PageSense

                                                                                                          Choose from predesigned pop-ups in Zoho PageSense to engage customers on your website and use their feedback to improve your business instantly. No coding or design experience needed. All of the pop-up forms can be easily customized and distributed ...
                                                                                                        • Understand your personalization reports

                                                                                                          The aim of personalization reports in Zoho PageSense is to provide insights into how your experiences perform among the targeted audience segments. For each experience, the report gives you a high-level overview of your visitor performance based on ...
                                                                                                          Wherever you are is as good as
                                                                                                          your workplace



                                                                                                            Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                                            Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                                            Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                                            CRM Tips

                                                                                                            Make the most of Zoho CRM with these useful tips.

                                                                                                              Zoho Show Resources