Session recording in PageSense provides a playback video of visitors' action on your website, including where, how, and which element they click and navigate to, on a page. However, with hundreds of recordings listed on your reports, finding the most relevant session that you're looking for could be a time-consuming and tedious task. This is where the date and audience segment filters in the tool can come in handy to you. By filtering your sessions based on a particular date range or audience parameters, such as device type, location, tag, traffic source, or visitor type, you can easily narrow down the volume of videos, and rewatch only specific visitor sessions that help you in understanding user patterns and deriving decisions.
By default, PageSense displays session recordings for the last 30 days period that your experiment was running. However, based on your business needs, you can also filter sessions by a specific date or date ranges using the date picker option under Recordings.
To filter your recordings by date range:
Click the Calendar icon at the top right corner, then select any of the following,
Today, yesterday or last 7 days: Select which days you want to view session recordings for.
Entire duration: This option filters the recordings from the date your session experiment was scheduled until the date it was paused.
Last 30 active days: This option filters the recordings during the last 30 active days of your session experiment.
Custom range: This allows you to manually enter an exact start and end date (for example 15th of April to 15th of May) to filter out recordings during the chosen time frame.
To filter your session recordings by audience segments:
1. Go to the REPORTS tab of your Session Recording experiment and click the Audience Segment option at the top right.
Select SMART to create an audience filter directly from the predefined options available in PageSense, such as visitor types, device type, source, and more.
Select ADVANCED to create more niche and complex audience filters using the AND/OR logic conditions.
For example, say you own an eCommerce store and you want to watch the behavior of all visitors who did not complete a purchase while accessing your site on a mobile device.
In this case, you can create an audience filter by combining both the Visitor Activity and Mobile Device segments to understand the user flow on different web pages, check whether the CTA buttons and links are working properly, and further analyze what stops visitors from converting in the final stage (say from checkout to payment page) on a mobile browser. Later, you can use this data to work on the content or UX issues specific to the mobile device to improve your shopping process and visitor conversions on your site.
3. Once you're done defining your conditions, click on either of the following:
Save & Apply to save the segment permanently so that you can find it in Saved Segments.
Apply to apply the selected segment to your experiment report without saving it.
Filter your session recordings corresponding to the goal (such as clicking on the sign up button, tracking the time spent on page, or watching a video) that you've set up in your project. This type of filtering is the perfect way to understand visitor behavior based on the goals achieved or not achieved on your site, and further study the steps taken by visitors to accomplish the final goal, identify bottlenecks at any stage in the customer journey, and further optimize these pages to drive more conversions.
Your report will now show you a laser-focused list of recordings of all visitors who did not accomplish the set goal. By clicking on the individual videos in this list, you can view the path or pages that visitors take before adding items to the cart, the UX issues they face while clicking a certain CTA button( if any), and the page through which they exited the site without converting. Using these insights, you can next make the required improvements to the user experience that push visitors towards conversion.
Note:
Pageviews get counted each time users visit the pages on your site. A single session can contain multiple pageviews of the same page.
In unique pageviews, repeated visits on the page will only be counted once. A single session can only contain one unique page view (of the same page).
Always the number of unique pageviews will tend to be lower than the number of total page views.
Let's assume a visitor takes the following path on your website:
Page 1: https://mywebsite.com/home.html
Page 2: https://mywebsite.com/categories.html
Page 3: https:/mywebsite.com/products.html
Page 4: https://mywebsite.com/home.html
In this case, the total number of pageviews is four and the number of unique pages is three (excluding page 4 which is a repeat visit for the same visitor).
Your recordings list will now provide you insight on how people are behaving and interacting with page elements on this specific product pages, such as whether they encounter any issues while scrolling through the pages, whether they try clicking and viewing the card offers placed on a page, and the point at which they decide to move next or exit the page.
In this case, choose the Exit Page option, select your preferred match type criteria, including the "equals" "not equal", "Contains”, "Does not contain", “Starts with”, “Ends with”, and “Exact match”, from the dropdown, then enter the corresponding URL in the URL field as shown in the screen below.
The amount of time that visitors spend on your site is considered an important factor while analyzing your session recordings, as it shows you what visitors do on a page over a given time frame. In PageSense, you can filter your recordings based on the length of sessions recorded on your site (for example, 30 seconds or 1 minute). This type of filtering acts as a valuable source of information to learn about the things that visitors are interested in and are not interested in on your website within the designated time period. Furthermore, it helps you to compare the visitor patterns and actions that visitors take in short and long duration sessions.
Note: You can optionally specify a duration criteria for time spent on a given URL to analyze if visitors click the major CTAs, links, and videos within the expected duration.
For example, say you want to watch the journeys of visitors who have spent more than 2 minutes on your website.
In this case, choose the Time Spend option, select a suitable condition like “is less than”, "is greater than”, or "is between", then choose the time in seconds, minutes, or hours. The “is between” option is for recordings whose duration is between two lengths (in seconds, minutes, or hours).
You'll now see the list of recordings of all the visitors who have spent more than two minutes on your website irrespective of the number of pages they have visited. In this case, the recording of a visitor will be listed even if a visitor views two web pages in three minutes, or seven web pages in three minutes.
From the filtered recordings, you can see if there are similar patterns that visitors follow in both short and long duration sessions in the beginning of the video, such as whether they scroll or click on the important CTAs and links on your web page, if people leave the site right from the first page, and did whether try to navigate to the next page in this short span of time.
In PageSense, you can add tags (that are keywords or values) manually or automatically to each recording in order to identify and group sessions with similar visitor activity and behavior on your site. This includes adding tag names based on the actions performed by visitors, such as completing a payment, adding items to the cart, viewing specific products, entering the checkout page, and many more. These tags that you enter will also be available under your audience filters to quickly extract and analyze specific user behaviors from the rest.
To learn how to add tags to your recordings, check the document here. The added tags can be found under the TAGS section on the right side of your recording, as shown in the figure below.
This javascript code will be called when a visitor visits the thank you and confirmation page, or makes a successful purchase on a specific page.
To filter recordings based on a particular tag:
Choose the Tag option, select the preferred condition as equals (or not equals) from the dropdown, then enter the tag name you’ve added on your website, as shown in the figure below. You can also add multiple tags to the same audience segment to filter your recordings.
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