Identifying visitors during session recording | Help

Identifying the visitors in your session recordings

Session recordings in PageSense use cookies to identify individual visitors' sessions, and track their behavior on your website. This cookie generates a random name for each of the visitor session, which is a combination of an adjective and an animal name, for example, Magnificent Giraffe. However, if you want to identify a specific user or event from the list of recordings in your report page, you can add our custom Identity API inside the PageSense tracking snippet code on your website as explained in the steps below. 
For example, say you want to identify visitors coming to your site using their email address and later target them with relevant shopping offers/discount coupons to boost conversions on your business. In this case, you can pass the corresponding user ID or variable used to store the particular visitor information on your site into the Identity API code (as explained below), to quickly show visitor sessions based on their email address. 
In PageSense, the cookie length for a session is set up for two hours. If a visitor interacts with your website multiple times within the two hours of their first interaction, then we combine all the interactions together, and show them as a single recording under a random username. However, if the same visitor comes to your website after two hours, then a new recording will be created under a different name.

To setup identify API in session recordings:
1. Decide what type of visitors' data you want to identify in your session recordings and later send this list of data to your web developer to see if the values are available on your site.
For example, it could be anything that's relevant to your business need such as identifying customers based on their phone number in your recordings, or identifying and filtering visitor sessions based on their email address or first name which could help you directly contact or write to them about new product releases and attractive offers in the future.
2. Now, copy and paste the following Javascript Identity API code inside your website's JS code:

window.pagesense = window.pagesense || [];
window.pagesense.push(['identifyUser', '<name>']);

Please make sure you call this API code after including PageSense tracking code snippet on your site.

3. Replace the <name> tag in the above script with the corresponding variable that you want to associate with the session. This can be any unique value that is used to identify a visitor based on their personal identification details on your site, such as email address, first name, phone number, etc. This user ID or variable will now be mapped with the respective user sessions on your website and be displayed in your recordings.
The Identity API can be implemented with the help of your developer. No data will be passed to PageSense until you've added the required Identity API code to your site. 
PageSense expects a string as a parameter for the <name> tag, and it can only contain a single value at a time
Let's reconsider the example, where you want to identify visitors coming to your site with their email address and later target them with relevant shopping offers/discount coupons to boost revenue. In this case, you can enter the corresponding  <name> tag as 'email address' (just for example) in your Identifier API snippet above to quickly identify and view recordings with their email address instead of random names.
4. Once your developer has implemented the code necessary to send data to PageSense, you will start seeing the session appear along with the email address in your recordings list as shown in the figure below.

Implementing the Identifier API code on your site will also replace the random visitor names displayed in your Pop-up experiment report.
Alternatively, you can also refer to this document that explains how you can insert PageSense Identity API via Google Tag Manager.
We hope this documentation is self-explanatory and helps you understand the process with ease. Please feel to reach out to us anytime by dropping a mail to, in-case you need more explanation or have any queries.

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