Social media marketing is one of the most important aspects of digital marketing. It helps brands connect with their customers online, establish a presence, and increase sales and engagement. Social media marketers play an active role in building a brand's online presence by engaging audiences with a wide range of content on various platforms. To come up with relevant content for their target audience, marketers define goals and create a strategy accordingly.

To understand if a social media strategy is working and if it can achieve the desired goals, we're going to delve into social media analytics, which is a robust spectrum that helps businesses understand their online performance as a whole. It helps with the process of social listening and monitoring, and understanding the brand's standing among its competition.

Zoho Social provides you with detailed statistics for each social channel under the Posts tab. Under this tab, you can view advanced statistics and insights about each published post on Facebook(Page only), X, LinkedIn(Page only), Instagram, Google Business Profile, YouTube, Pinterest, TikTok Business Profile, Mastodon, and Threads which will help you to understand how your posts are performing on individual channels. Zoho Social provides you with all of this information under a unified dashboard and sorts your work, making it easier to publish a post and analyze its impact on the audience.