Basic terminologies
Pin: Bookmarks saved by the users in Pinterest. They can be an image or video. You can also upload your own images/videos as pins.
Board: A group of pins form a board. It's like a folder where you can save the pins that you like. You can create multiple boards and organize them in your profile.
Secret Board: A private board that you can create to allow you and your collaborators to access and create pins. Users visiting your profile will not be able to view this board.
Pin Title: A suitable headline for the image, which will appear in feeds, just below the image.
Pin Source: The URL of the website that should be linked with the image. This allows your followers to be redirected to your website when they click on your pin.
Pin ALT Text: An alternative text explaining what the user can see in the pin. This makes it easy for people with visual impairments to understand what the pin is all about with the help of a screen reader.
Published Post: Displays the list of all your posts published in Pinterest.
Scheduled Post: Displays the list of all the posts scheduled to be published.
Unpublished Posts: Displays the list of posts that were failed to be published.
Drafts: Displays the list of all the posts that are incomplete.
Post Stats
- Impression: The number of times the pin was displayed on the screen.
- Pin Click: The number of clicks on your pin.
- Save: The number of times the pin was saved to a board.
- Outbound Click: The number of clicks that lead the visitor to a different URL associated with your pin.
- Quartile 95% View: The number of times the video pin was viewed up to 95% of the total duration or higher.
- Video Average Watch Time: The average time spent by visitors viewing your video pin.
- Video MRC View: The number of times the video was played for at least 2 seconds while 50% of the pin was visible for the visitor.
- Video V50 Watch Time: The total amount of time the view has been streamed by the visitors.
Pinterest Analytics
- Pin Click: The total number of clicks on your pins.
- Pin Click Rate: Percentage of the total number of clicks on your pins divided by the total number of times the pins were displayed on the screen.
- Save: The total number of pins saved to a board.
- Save Rate: Percentage of the number of pins that were saved to a board divided by the total number of times the pins were displayed on the screen.
- Outbound Click: The number of clicks that lead the visitor to a different URL associated with your pins.
- Outbound Click Rate: Percentage of the number of clicks that lead the visitor to a different URL associated with your pins divided by the total number of times the pins were displayed on the screen.
- Engagement Summary: A section of the Reports tab that displays the total number of engagements and the engagement rate on your pins, which includes both clicks and saves.
- Impression Summary: A section of the Reports tab that displays the total number of times your pins were displayed on the screen.
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