Reports for Facebook
Note:
The following Audience and Impression metrics were deprecated from November 15, 2025, due to Facebook API restrictions:
The following Audience and Impression metrics were deprecated from November 15, 2025, due to Facebook API restrictions:
Audience Metrics:
- Page Likes Growth
- Page Likes by Language
- Page Likes by City
- Page Likes by Country
Impressions & Reach Metrics
In the Impressions vs Reach dashboard, the Impressions data will no longer be available. Only Reach metrics will remain accessible.
The metrics will be updated as follows:
- Page Impressions vs Reach will be replaced with Page Reach
- Organic & Paid Page Impressions vs Reach will be replaced with Organic & Paid Page Reach
- Viral & Non-viral Page Impressions vs Reach will be replaced with Viral & Non-viral Page Reach
Summary Reports
Audience Summary - This card displays metrics explaining the number of followers on your Facebook page.
- Total followers - The total followers for your Facebook page.
- New followers - The number of new followers obtained over a period of time and the average new followers per day.
- Followers lost - The number of followers lost over a period of time, and the average lost per day.
Post and Engagement Summary - This card displays metrics through which you can understand how your Facebook posts are doing and how well the audience is engaging with them.
- Total posts - The total number of posts on your Facebook page and the average posts per day.
- Total engagement - The total engagement received on your posts and the average engagement per day.
- Top post - The post with the highest engagement.
- Engagement by post type - A graph differentiating which of the posts(Link, Image, Video, Text) received greater engagement.
Performance Summary - The overall performance of the page can be tracked here through the number of page views and clicks. The metrics displayed are:
- Page profile views - The total views and the average views per day that your page received.
Reach Summary - The summary of the number of people who viewed your Facebook page.
- Page reach - The number of people who viewed your profile.
- Organic vs paid reach - The split-up of people who viewed your profile organically or through ads.
Messenger Insights Summary - The total number of connections gained or lost over a period of time can be viewed under Connection gain and Connection lost, and the Average per day can also be analysed.
Audience Reports
Follower growth - Provides an overview of your Page’s follower trends. It includes a breakdown of new followers gained, followers lost, and the net follower growth.
Posts & Engagement Reports
Number of posts vs engagement - The number of posts made on your Facebook page and the total engagement received for the posts over a period of time. The average number of posts published per day can also be viewed.
Posts by type - The distribution of the different types of posts like image, link, text, and video can be viewed here.
Top posts - The top-performing posts based on number of reactions, comments, shares, engagement, and engagement rate can be viewed here.
Top connections - The top connections based on most liked, most commented, most mentioned, most messaged, and most engaged are listed here.
Posts by publishing apps - The split up of applications that were used to publish your post can be viewed here, along with the corresponding engagement received for the posts.
Best time to post - The best time to post on your Facebook page depending on the performance of your previous posts. The denser the color, the higher the engagement for the posts during that time range.
Post engagement vs impressions - The number of times your posts have been engaged with vs the number of times your post has been viewed.
Engagement by post type - The total engagement received according to the type of post like image, link, text and video.
Types of engagement actions - The distribution of type of engagement received in the form of reactions, comments, and shares.
Performance Reports
Page profile views - The total number of people who viewed your Facebook profile, and a comparison of how many people viewed it while being logged into Facebook versus how many viewed it without logging in.
Reach
Page Reach – The number of people who viewed your Facebook Page posts during a selected time period.
Organic & Paid Page Reach – The breakdown between people who saw your posts organically and those who saw them through paid promotions or ads.
Viral & Non-Viral Page Reach – The split between viral reach (people outside your existing audience who viewed your posts) and non-viral reach (your existing followers who viewed your posts).
Messenger Reports
Connection growth - The connections that were newly added over a period of time from Facebook Messenger.
Connection lost - The connections that were lost from Messenger because they were either blocked or reported.
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