Do not include prohibited use cases

Ensure your campaign does not include prohibited content in any of your use cases.

 Here is the list of prohibited content in 10DLC: 

• Sexual or pornographic material

• Abusive or harassing language

• Firearms or fireworks

• Alcohol, tobacco, or illegal drugs

• High-risk financials (loans or loan forgiveness, credit repair, debt collection, tax-related content, or cryptocurrency-related content including one-time passwords)

• Gambling

• Investment opportunities

• Unsolicited real estate inquiries

• Multi-level marketing (MLM)

• Receiving or sending one-time passwords from or on behalf of other service providers

• Website references to SEO services, which carriers consider a form of lead generation

• Lead generation and affiliate marketing

Note: Using any of these prohibited use cases will result in campaign rejection.

Consistency in brand, website, and sample messages

The brand and/or website need to match the one in your sample messages.

Consistency in sample messages and use cases

The sample messages must be relevant to the use case.

Example: You have registered for a marketing campaign, and your sample messages read, "Your one-time password is: 0129." This is irrelevant and will result in campaign rejection.

Embedded links/numbers

Ensure that embedded links, hyperlinks, or phone numbers in the campaign content messages are mentioned in your sample messages.

Must have privacy policy, opt-in, and opt-out mentioned in your website

It is mandatory to have opt-in, out-out, terms and conditions, and a privacy policy for your brand on your official website.

Note: The privacy policy CANNOT permit the sharing or selling of end-user information to third parties and affiliates.

Make sure the phone number field in the opt-in form is optional

Website opt-in form must not have phone number field as mandatory, which is considered a forced opt-in. The phone number field should be optional.

Make sure opt-in leads are collected by your brand

The opt-in leads must be directly received by the business or organization. Sharing or selling opt-in consent data with affiliates and third parties is prohibited.  

Example: You have registered under the brand name XYZ; your opt-in message cannot have a third party, ABC, assigned to opt in the leads.

Must have opt-out mentioned in the opt-in message

Your opt-in message must contain the opt-out message as well.

Example: You have chosen to opt in to XYZ Marketing! To opt out, reply STOP.