Unsubscribes

Unsubscribes

Unsubscribes are disappointing, but they provide a valuable learning experience. When you find lots of people unsubscribing from your email campaigns, it's a sign that you should change your marketing approach. This guide will help you make the most out of a wave of unsubscriptions.

What is an unsubscribe?

  1. When someone unsubscribes, it means they've cancelled their subscription to an electronic mailing list or online service. Reasons for this may include spammy behavior, disinterest, or even accident.
  1. In accordance with the CAN-SPAM Act, it is mandatory for marketers to clearly display an 'unsubscribe' button in every promotional email.
  1. We add an unsubscribe link in your email footer. Contacts who aren't interested can safely unsubscribe just by clicking the link. We will make sure you do not accidentally email them in future. 
  1. In case a custom template is used, make sure you have added the unsubscribe merge tag $[LI:UNSUBSCRIBE]$. If you skip this step, you will be prompted to include it if you try to continue with your campaign.

Why include an unsubscribe button?

  1. CAN-SPAM act compliance is mandatory.
  2. If there is not an easy way to unsubscribe, then 'report as spam' may be the only option left for contacts. Some contacts may take it a step further and report such campaigns.
  3. Contacts may not be interested in your message. It's better for your brand to respect your customers' wishes.
  4. We can attain valuable information based on unsubscribing trends.
Note:
 When you select an email template while creating content for your email message, Zoho Marketing Automation will add an unsubscribe button to your email template's footer by default as shown in the screenshot below.



However, if you select to remove the header and footer theme from your email template, then you must include the $[LI:UNSUBSCRIBE]$ or $[LI:ORG_OPTOUT]$ merge tags to your email template preferably at the bottom as shown in the screenshot below. If you do not add the mentioned tags, your email's header and footer will be automatically replaced by our default header and footer.


What happens when someone unsubscribes?

When a contact clicks the 'unsubscribe' option, their email address is immediately added to the 'Do-Not-Mail' list. No further emails from your account can be sent to those contacts. If a contact wants to get your emails again, they will have to sign up and choose to resubscribe.

To resubscribe, your contacts can either:
  1. Open the unsubscribe confirmation email which contains a resubscribe option.
  2. Open any previous emails from your organization and make use of the footer links to sign up with you again.

Account suspension

There are certain criteria which may cause your account to be suspended. Your unsubscribe rate is one of these criteria. If your unsubscribe rate is excessive, your account may be temporarily or permanently suspended.

CAN-SPAM

CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an Internet solicitation law passed in 2003. Non compliance with this law will lead to severe penalties, and in some cases is considered a criminal offense. The most notable requisite is to keep the unsubscription process simple while honoring opt-out requests promptly.

Here are some other important aspects of this law:
  1. The header information like 'from', 'to', routing information must be accurate so that recipients can easily identify you and your domain.
  2. The subject line should reflect the message content and convey the sender's intention.
  3. The message must contain your valid physical or postal address.

    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION






                          Quick Links Workflow Automation Data Collection
                          Web Forms Enterprise Begin Data Collection
                          Interactive Forms Workplace Data Collection App
                          Offline Forms Customer Service Accessible Forms
                          Digital Forms Marketing Forms for Small Business
                          HTML Forms Education Forms for Enterprise
                          Contact Forms E-commerce Forms for any business
                          Lead Generation Forms Healthcare Forms for Startups
                          Wordpress Forms Customer onboarding Order Forms for Small Business
                          No Code Forms Construction RSVP tool for holidays
                          Free Forms Travel
                          Prefill Forms Non-Profit

                          Intake Forms Legal

                          Form Designer HR

                          Card Forms Food
                          Assign Forms Photography

                          Translate Forms Real Estate
                          Electronic Forms

                          Notification Emails for Forms Alternatives
                          Holiday Forms Google Forms alternative 
                          Form to PDF Jotform alternative





                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • How to avoid unsubscribes

                                                                                                                Mailing list hygiene and email sending practices have a large impact on your unsubscribe rate. People unsubscribe when they're not interested in receiving your emails, so to reduce this you should focus on: Contact engagement - Find out whether your ...
                                                                                                              • Getting started with email deliverability

                                                                                                                Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...
                                                                                                              • Eight frequent activities that affect email deliverability

                                                                                                                Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...
                                                                                                              • Boost your email deliverability with the Google Postmaster tool

                                                                                                                Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of ...
                                                                                                              • How does spam traps affect your email deliverability

                                                                                                                Spam traps are used to identify which marketers are sending spam. A spam trap looks like a standard email address, but doesn't respond to emails or sign up for mailing lists, so when it receives an email, the sender is identified as a spammer. ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources