Ensure that your pop-up messages reach the right segment of your audience. For example, imagine visitors searching for a bicycle and then being shown a pop-up about camping equipment, or looking for a new iPhone and being told about a discount on Sony headphones. Neither of these pop-ups help make a sale or enticing customers to return to your site because the relevance of the pop-up content is low. To avoid this scenario, you can choose to show the pop-up to the right group of people. Zoho PageSense provides a variety of audience segments that you can select from depending on your visitor's geological location, device used, new or returning visitors, and much more.
To choose your target audience segment:
1. Choose which device you want to display the pop-up on under the AUDIENCE page. You can choose mobile, desktop, or tablet.
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