Email Deliverability Tip #13: Fine-tune your sending practices
In the previous post, we learned techniques to warm up a new sender domain. Today we'll be focusing on best practices to fine-tune your sending practices.
The performance of an email campaign is equally dependent on the email content and your sending practices, which means as marketers we must regularly analyze these and correct them to improve things. Here are a few best practices that you need to follow to improve your sending practices:
- Send a welcome message series after a contact signs up.
- Maintain a consistent email frequency and offer relevant content.
- Before sending emails to contacts, send it to test accounts to identify missing data, broken links, etc.
- Send emails with a reply-to address so that contacts can write to you if they have queries.
- Inform contacts if you are planning to change your sender address.
Regards,
Vivek Suresh
User Education | Zoho Campaigns
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