What is the difference between a chain campaign and a child campaign?
Chain Campaign: A chain campaign lets you retarget recipients of previously sent campaigns based on their actions, such as opens or unopens. Unlike a single follow-up, chain campaigns allow you to set up to five campaigns in sequence to maximize engagement and results.
Child Campaign: A child campaign allows you to send a new campaign to recipients based on their actions in the parent campaign. Unlike chain campaigns, child campaigns aren’t sequential; they are triggered as a single follow-up email. You can also create a child campaign for another child campaign. In Zoho Campaigns, a child campaign is always marked with a follow-up symbol.
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