You want to make sure your email performs before sending it to everyone. Can an A/B Test help with that?

Yes. Send the two test versions to a small percentage of your contacts. Based on the results, Zoho Campaigns will send the winning version to the remaining contacts to improve your chances of success.

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Related Articles
Litmus Email Test
Test how your email content looks in various email clients and devices by running a Litmus test. This test will help you see how well your content renders across different platforms so you can optimize your content to be responsive in the platforms ...
A/B Test Email Campaigns
A/B testing (also known as split testing) is a tool to help you compare two different versions of an email campaign. To run an A/B test, come up with two versions of an email, then assign equal traffic to both versions. Once the test period is over, ...
How do I test my email before sending it to contacts?
You can use the Test email option in Zoho Campaigns to see how your email will be delivered to your contacts before actually sending it to them. To send a test email: From the Navigation toolbar, click Campaigns, and then Email Campaigns. From the ...
What are the advantages of sending test emails?
Test emails help you identify alignment and formatting issues (if any). They also provide insights into email delivery results. By sending the email content to a known address, you can gather feedback before launching the actual campaign.
What is the difference between a regular email campaign and an A/B test campaign?
A regular email campaign is a single version of email that you send to your contacts. But in an A/B test campaign, you'll create two versions of the same campaign that will be sent to two different groups of contacts. The difference will be in either ...