Why should you choose a lawful basis for communication when you add topic subscription for your contacts?

Zoho Campaigns complies with GDPR laws to ensure contacts have consented to receive marketing emails related to the topics they have been subscribed to. Zoho Campaigns gives users 6 lawful basis of communication to choose from. They consent, Legitimate Interest, Contract, Legal Obligation, Vital Interest and Public Task. If your Zoho Campaigns account is not GDPR compliant then you can choose 'Not Applicable'.

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Related Articles
How to manage topic subscriptions in workflows?
Zoho Campaigns allows you to use workflows to associate your contacts with topics. Topic management is mandatory to send email campaigns. If there are contacts that are not associated to any topic in your workflow, they might get skipped from the ...
Is it mandatory for me to mention the lawful basis of communication for all contacts?
It is not mandatory to mention lawful basis of communication for your contacts unless you are choosing to comply with GDPR.
Subscription Type
In email marketing, it is essential to analyze and record your contacts' preferences to identify their current position in the marketing pipeline. With this information, it will be easy for you to decide the right time to send emails to your ...
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Topics is a feature in Zoho Campaigns you can use to let your contacts choose the types of email campaigns ( For instance, product update, sales, offers, or monthly newsletters) they are interested in receiving. Your contacts can look through the ...