Why should you choose a lawful basis for communication when you add topic subscription for your contacts?

Why should you choose a lawful basis for communication when you add topic subscription for your contacts?

Zoho Campaigns complies with GDPR laws to ensure contacts have consented to receive marketing emails related to the topics they have been subscribed to. Zoho Campaigns gives users 6 lawful basis of communication to choose from. They consent, Legitimate Interest, Contract, Legal Obligation, Vital Interest and Public Task. If your Zoho Campaigns account is not GDPR compliant then you can choose 'Not Applicable'.



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                                                                                      • Related Articles

                                                                                      • How to manage topic subscriptions in workflows?

                                                                                        Zoho Campaigns allows you to use workflows to associate your contacts with topics. Topic management is mandatory to send email campaigns. If there are contacts that are not associated to any topic in your workflow, they might get skipped from the ...
                                                                                      • Is it mandatory for me to mention the lawful basis of communication for all contacts?

                                                                                        It is not mandatory to mention lawful basis of communication for your contacts unless you are choosing to comply with GDPR.
                                                                                      • Migration to the new Topic version

                                                                                        We've updated the Topic management system and implemented some important changes, such as the following: Topic Management will be mandatory for all organizations. In the new version of topics, contacts are directly associated with topics, whereas,  ...
                                                                                      • How can contacts associate themselves with a topic?

                                                                                        Topics is a feature in Zoho Campaigns you can use to let your contacts choose the types of email campaigns ( For instance, product update, sales, offers, or monthly newsletters) they are interested in receiving. Your contacts can look through the ...
                                                                                      • How to associate a contact with a topic?

                                                                                        Topics are used to categorize your contacts according to their preferences, so that you can send them the right emails. You can configure multiple topics according to your requirements using the Topics feature in Zoho Campaigns.   After configuring ...
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