What is an Instant Conditional Workflow?

An Instant Conditional Workflow is a type of automated workflow that executes actions immediately when a predefined set of conditions is met by contacts. It’s called "instant" because there’s no time delay or scheduling involved. Once a contact meets the configured criteria you have set, the associated actions are triggered instantly . It’s called "conditional" because the configured actions occur only when specific conditions (criteria) are met.

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Related Articles
What is an Activity-based Conditional Workflow?
An Activity-based Conditional Workflow is specifically triggered by a contact's direct actions or activity related to sent campaigns or signup forms. Unlike Instant Conditional Workflows or Time-based Conditional Workflows, Activity-based Workflows ...
What actions can you perform using the Instant Conditional Workflow?
Available Workflow actions include: Push to Custom Function, Remove Contacts from List, Add Contacts to List, Send Email, Push Data to CRM, Update Fields, Add Score, Assign Tags, Remove Tags, and Add Webhook.
What is a smart list?
A smart list contains only those contacts who meet the criteria specified in the workflow. If at any point a contact stops meeting the criteria you've set for the smart list, they will automatically be removed from the smart list. To add a smart ...
When will an instant workflow trigger, and who will it trigger for?
The workflow will trigger for any contacts as soon as they meet the specified criteria.
When will a workflow stop?
Instant and time-based workflows will stop when the source list has been deleted. all of the defined actions have been stopped. custom fields used in the workflow criteria have been deleted. One-time workflows will stop after triggering at the ...