What is an Instant Conditional Workflow?

An Instant Conditional Workflow is a type of automated workflow that executes actions immediately when a predefined set of conditions is met by contacts. It’s called "instant" because there’s no time delay or scheduling involved. Once a contact meets the configured criteria you have set, the associated actions are triggered instantly . It’s called "conditional" because the configured actions occur only when specific conditions (criteria) are met.

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A smart list contains only those contacts who meet the criteria specified in the workflow. If at any point a contact stops meeting the criteria you've set for the smart list, they will automatically be removed from the smart list. To add a smart ...
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