Do you need to use Merge after every split?

Do you need to use Merge after every split?

Not always. You only need to use Merge if you want all branches to join back together and continue with a common action.

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                                                                                                                          • Related Articles

                                                                                                                          • When should you use the Merge component?

                                                                                                                            Use the Merge component after splitting contacts into different paths (for testing or targeting). Once those actions are done, the Merge lets everyone continue with the same next step - like sending a final email or exiting the journey.
                                                                                                                          • Can you use Merge after a simple condition based on contact behavior?

                                                                                                                            Yes. If you split based on whether someone clicked or didn’t click, and want everyone to receive a final thank-you email, you can merge the two paths before sending it.
                                                                                                                          • Settings - Troubleshooting Guide

                                                                                                                            In this document, we discuss a few points related to Settings and some helpful tips in using few features under Settings. Custom merge tag values Custom merge tag values are used to show a default text when the intended text value is not available ...
                                                                                                                          • Is Merge the same as Conditional or Random Split?

                                                                                                                            No. Conditional and Random Split divide your audience based on logic or randomly. Merge is used to reconnect those divided paths back into one single flow.
                                                                                                                          • Do merge tags work in test emails?

                                                                                                                            In test emails, merge tags will not work instead a merge tag code will be displayed. To check whether your merge tags are working properly: Create a test list and add your email address to it. Send the email to this list and check to see if the merge ...
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