Do you need to use Merge after every split?

Do you need to use Merge after every split?

Not always. You only need to use Merge if you want all branches to join back together and continue with a common action.

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                                                                                                                        • Related Articles

                                                                                                                        • Contact Custom Merge Tags

                                                                                                                          Contact Custom tags are those, that the user defines according to his needs from a list of contact fields and the custom field data. This gives you the liberty to use more number of fields than just the usual email, first name and last name. Contact ...
                                                                                                                        • When should you use the Merge component?

                                                                                                                          Use the Merge component after splitting contacts into different paths (for testing or targeting). Once those actions are done, the Merge lets everyone continue with the same next step - like sending a final email or exiting the journey.
                                                                                                                        • Can you use Merge after a simple condition based on contact behavior?

                                                                                                                          Yes. If you split based on whether someone clicked or didn’t click, and want everyone to receive a final thank-you email, you can merge the two paths before sending it.
                                                                                                                        • Is Merge the same as Conditional or Random Split?

                                                                                                                          No. Conditional and Random Split divide your audience based on logic or randomly. Merge is used to reconnect those divided paths back into one single flow.
                                                                                                                        • Settings - Troubleshooting Guide

                                                                                                                          In this document, we discuss a few points related to Settings and some helpful tips in using few features under Settings. Custom merge tag values Custom merge tag values are used to show a default text when the intended text value is not available ...
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