Every email goes through a review process where our moderator reviews it and ensures that your email meets our industry standards.

• Test message in email content
  

An email is put on hold when the campaign contains test content and you're about to send it to a lot of your email recipients.


What we recommend: Please check your campaign content and resubmit it for review.


• Single image in email content
  

An email campaign is put on hold when the campaign consists of a single image. Image-only content is not advisable as some mailbox providers do not display images by default. So, only an empty email will be visible to your recipients.


What we recommend: Please use both images and text in your content, and then resubmit your campaign for review.


• No unsubscribe link
  

An email is put on hold when you have either removed or hidden the 'unsubscribe' link. According to the CAN-SPAM act, it is mandatory to include unsubscribe links in marketing emails.


What we recommend: Please include/unhide the unsubscribe link in your campaign and resubmit it for review.


• Content alignment issue
  

An email campaign is put on hold when the text content in your campaign is misaligned which may reduce campaign engagement with your email recipients.


What we recommend: Please align the content and resubmit your campaign for review.


• URL is not working
  

An email is put on hold when at least one of the URLs in it is not working.


What we recommend: Please double check your links, and resubmit the campaign for review.


• Images are not loading
  

An email is put on hold when the image in your campaign is not loading.


What we recommend: Re-upload the image and resubmit campaign for review.


• Suspicious email content
  

If an email content looks like spam, spam filters feel suspicious and make it land in spam. So, we put emails with suspicious email content on hold.


To learn how to avoid spam filters, click here .


• First name merge tag  
  

  An email is put on hold when the first name merge tag isn't a Zoho Campaigns supported merge tag.
  

  What we recommend: Zoho Campaigns merge tag is ($[FNAME]$), please insert this merge tag and resubmit your campaign for review.
  

  To learn more on merge tags, click here .
  

• Shortened URLs from public services
  

Shortened URLs from public services are affected by the domain reputation of that URL shortening service. So, emails with shortened URLs from public services are more likely to land in spam folder.


What we recommend: Use a shortened URL with your own domain.


• Insufficient footer info
  

  An email is put on hold when the footer doesn't have proper business and contact information. According to the CAN-SPAM Act, every marketer is bound to provide valid business and contact information in their marketing emails. To learn what to add in footer information, click here .
  
  
  
  What we recommend: Add the required footer information and resubmit your campaign for review.
  

• URL in content blacklisted
  

If the domain of the URLs linked in your email has been blacklisted, your emails are more likely to land in spam folder.


What we recommend: If you would like to use the links, delist the domain. To learn more about blacklisted domain, click here .

• Multiple redirection URLs
  

  An email is put on hold when at least one of the links in your campaign is a multiple redirection link.
  

  What we recommend: Include the final destination link and resubmit your campaign for review.
  

• Banking spam
  

If your email resembles online payment or banking emails (for example, PayPal, HSBC, Bank of America, JPMorgan Chase, etc), it creates suspicion among spam filters. So, we restrict such emails. For further clarifications, please contact support@zohocampaigns.com.


• Restricted email content
  

If an email content consists of Multi Level Marketing (MLM), electronic cigarettes, pharmaceutical products, or gambling services, it is put on hold.

• High bounce rate
  

An email is put on hold when some of your previous campaigns have had high bounce rates.


We would like to know the following information:


1. Source of your mailing list - Where and how did your email recipients choose to receive your newsletters?
   
2. Sign up form URL through which your email recipients subscribed to your mailing list.
   

• Frequent removal and addition of contacts
  

When you frequently add and delete email addresses from your mailing list, there are more chances for contact engagement gap and sending duplicate campaigns to the same lead. To avoid these adverse effects, we recommend you to have a consistent mailing list.


What we recommend: Please reach out to us and let us know the reason for frequently adding and deleting email addresses.


• Abuse complaints
  

When some of your previous campaigns have received abuse complaints it leads to domain/IP blacklisting. At Zoho Campaigns, we follow a zero tolerance policy towards spammers and abuse email senders. So, we recommend you to send the below information so that we can understand the reason for abuse complaints in your emails.


1. Source of your mailing list - Where and how did your contact choose to receive your newsletters?
   
2. Did your contacts enter your mailing list through double opt-in subscription process?
   
3. Sign up form URL.
   

• Contact clarification
  

An email is put on hold until we have more information on the source of your mailing list.


Please share the following information with us:


1. Nature of business.
   
2. Source of your mailing list - Where and how did your contacts choose to receive your newsletters?
   
3. Sign up form URL.
   

Email sending practices

• Attaching .exe file
  

If you have attached an auto-download executable (.exe) file link in your email it will make your email land in the spam folder.


What we recommend: If your contacts need access to an .exe file, create a page on your website where they can download the file, then add the URL of that page URL to your campaign.


• Frequent campaigns
  

When you send emails too frequently to your contacts, there are more chances that they can get frustrated and mark it as spam or unsubscribe.


What we recommend: Plan and schedule your emails such that you don't bombard your recipient's inboxes. To learn how to set email frequency limits with Zoho Campaigns, click here .