When should I choose Brand - Product - Topic hierarchy?
If your organization offers multiple products or services, and you want to send out emails specific to each product, then you should choose the Brand-Product-Topic type. In this case, you'll first have to include different types of products you provide under your brand and then have topics, under each product.
This hierarchy makes things much easier for businesses that have a wide range of products, as it helps them create topics based on products. Additionally, you can add the topics that represent the entire brand or organization.
Use case
Jerold is the owner of the online store "www.jeroldstores.com". He sells Televisions, Mobiles Devices, and Computers in his store. His email campaigns are based on latest market trends, hot sellers, and monthly offers for each category of products he sells in his store. The hierarchy for jeroldstores is:
If you are looking to handle only topics and no products or brands, you can take a look at the Brand - Topic hierarchy.
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Zoho DataPrep Resources
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
When should I choose the Brand - Topic hierarchy?
If your organization offers a single product and services relevant to that product, you can opt for the Brand - Topic hierarchy. Use case Patricia has an online magazine called "Pat's view" where she discusses her views on current fashion trends and ...Topics
We have recently updated Topics in Zoho Campaigns. Please click here for the updated help document . Using Zoho Campaigns, you can categorize your mailing lists under different topics so that you send your contacts the right emails. Let them choose ...Why do we have multiple hierarchies under Topics?
There are two different hierarchies under Topics to suit the marketing requirements of a brand, as well as make it clear to the subscribers what email campaigns they're signing up for. The two hierarchies are: Brand - Topic hierarchy: Choose this if ...Migration to the new Topic version
We've updated the Topic management system and implemented some important changes, such as the following: Contacts are maintained at the organization level. In the old version, it was mandatory to add contacts to a list. When contacts choose to ...Topics - New Version
Marketers send email campaigns with different purposes, such as product updates, promotional offers, feature updates, or monthly newsletters discussing current trends relevant to their product. The styles and structures of email campaigns for ...
New to Zoho LandingPage?
Zoho LandingPage Resources