Using Zoho Campaigns integration with Zoom, you can import registrants and attendees of the webinars hosted in Zoom. With this integration, all webinar details from Zoom will be pushed to Zoho Campaigns, and you can send promotional emails for the leads who attended webinars.
About Zoom
Zoom is a video conferencing tool that allows users to host webinars online. Zoom offers a large number of features, including:
- Joining a webinar with a single click
- Dynamic screen sharing
- High quality video (HD videos)
- The ability to host 100 to 10000 view-only attendees
Prerequisite
- A user must be an admin in their Zoom account.
In this help guide, you will learn to integrate your Zoho Campaign's account with your Zoom account, sync with Zoom to import contacts, and create campaigns for Zoom webinars.
Integrate with Zoom
By integrating your Zoho Campaigns account with Zoom, you can:
- Add the registrants and attendees of your webinars in Zoom to your Zoho Campaigns mailing lists
- Send email campaigns about the details of your webinar to the registrants
- Send promotional newsletters to your webinar attendees
To integrate your account with Zoom
1. From the Navigation toolbar, select Settings.
2. Choose
Apps under
Integration.

3. Mouse over Zoom and click Connect.
4. As a step to be GDPR compliant, we'll report the following activities that will be performed after the integration:
- Enable you to run promotional campaigns for webinars scheduled in Zoom
- Sync webinar details from Zoom to Zoho Campaigns
- Sync webinar registrants and attendees lists to Zoho Campaigns

5. Click Continue to integrate.
To import contacts from your Zoom account, you need to first complete the sync setup. By syncing your Zoho Campaigns account with Zoom, you can:
- Import the registrants and attendees of your webinars from Zoom into your Zoho Campaigns account
- Create mailing lists for the registrants and attendees of your webinars by importing them into Zoho Campaigns
- Send email newsletters to the registrants about the details of your webinars
- Send promotional newsletters to your attendees about the topics discussed in the webinar
To sync your Zoom account with Zoho Campaigns
1. From the
Navigation toolbar, choose Contacts and select Sync Services.

2. Mouse over Zoom and click Associate New Account.. If you have not integrated your zoom account before setting up this sync, click Continue to integrate.
3. Click the
Setup icon under Zoom.

4. Click Edit Setup in the top-right corner of the page.
5. Enable Sync by clicking the toggle button.
6. Select the mailing lists into which you would like to import the registrants and attendees of the webinars.
7. Assign tags to your registrants and attendees, if needed and click Save.
7. View the pre-mapped fields of the webinars and campaigns respectively.
8. Click Save to enable syncing your upcoming webinars.
Webinars that you create in Zoom after your account is associated will automatically be imported into Zoho Campaigns.

Note:
- Only the webinars that you create after you activate the sync will be imported into Zoho Campaigns.
- Webinar details created before activating the sync will not be imported.
To view details of your webinars in Zoho Campaigns
1. From the Navigation toolbar, choose Contacts and select Sync Services.
2. Mouse over Zoom and click
Webinars option.

3. Webinar details will be displayed in two views: Registrants and Attendees.
- Registrant details will include a count of total contacts, re-added, duplicate and ignored contacts, contacts unsubscribed from the list or topic.
- Attendee details will include a list of contacts who have attended the webinar.
Zoom Campaign Creation
Zoho Campaigns integrates with Zoom to send webinar-based email campaigns. You can promote the webinars that are created in your Zoom accounts.
Pre-requisites
Before creating email campaigns for your webinars, ensure that you meet the following requirements:
- Integrate your Zoom account with Zoho Campaigns
- Activate the sync between Zoom and Campaigns
To create a email campaign for webinars in Zoom
1. From the Navigation toolbar, choose Campaigns and select Advanced Campaigns.
2. Click
Create Campaign in the top-right corner.

3. Hover over the Zoom and click Create New.
4. From the drop down, select the type of campaign you would like to create.
Basic Info
In the Basic Details page, enter the campaign details as given below:
Field
| Description
|
Campaign Name
| To identify the email in the future.
|
Campaign Subject
| A suitable subject line that relates to your Campaign.
|
Webinar
| The webinar you want to promote in your email campaign.
|
Sender Name
| You can either mention your name or your organization's name.
|
Sender email address
| Specify your business email address. (By default, it will reflect the email address related to your Zoho Campaigns account).
|
Reply to Address
| The purpose of this email is to receive any replies from subscribers. This can be the same as the sender's email address.
|
Personalize 'To - address'
| Include the recipient's name in 'To' address to add a personal touch.
|

Content
In this step, configure the content of your email by choosing your email type and content options.
1. Select one of our content options, such as designed templates, HTML editor, or any other option.
2. Add the campaign content, then select the Webinar Merge tags associated with the webinar campaigns to add them in the template.
3. Click Save & Close to proceed.
Webinar Merge Tags
The various types of merge tags available for webinars to be embedded in your email campaign are listed below:
Merge Tag Name
| Description
|
$[ZW:WEBINARNAME]$
| Displays the webinar name
|
$[ZW:WEBINARURL]$
| Displays the webinar URL
|
$[ZW:WEBINARPRESENTER]$
| Displays the presenter name
|
$[ZW:WEBINARSTARTTIME]$
| Tells about the start time of the webinar
|
$[ZW:WEBINARDESCRIPTION]$
| Tells about the webinar description
|

Note : You can find the webinar merge tag at the top of the editor. You'll be able to add a merge tag only when you select a component in your content.
Audience
In the recipients page, select the mailings list(s) in which you have imported your registrants and attendees. If you haven't created a list yet, you will be asked to create one now.

Send Campaign
The final step in completing your email campaign is to send it for review.
Once the review is complete, you will be able to send the campaign. You can choose to send your campaign immediately, schedule it to be sent at a later date or send it in batches at specified intervals.

If you select the schedule option, you can choose to send it at a fixed date and time, according to the recipient's time zone or according to the recipients optimal open time.