Understanding screen analysis
In a nutshell
The Screen Analysis metric in your Mobile metrics dashboard enables you to understand how users interact with your Zoho Creator rebranded mobile application. This metric shows how much time users spend on each screen, offering valuable screen usage insights and revealing which screens have higher user engagement metrics. By tracking app these insights, you can identify areas for improvement and optimize your rebranded mobile app for better engagement.
- Learn more about the Mobile Metrics dashboard.
- To find out how to get the usage statistics across web applications, check out our Metrics documentation.
Availability
Metrics for rebranded mobile apps:
- Is available on the Enterprise plan (which contains rebranded mobile apps by default)
- Is available only in the Creator 6 version of Zoho Creator.
- Can be enabled by only super admins in the System Integrations page. Once enabled, both super admins and admins can enable app metrics during code signing and view the collected metrics data.
1. Overview
Screens are the content that your users see and interact with in your rebranded mobile app. In Creator, screens refer to the live mode of your mobile application components, such as forms, reports, and pages. Tracking and analyzing user interaction data for each screen within your mobile app provides valuable insights into your screens' performance. This includes data on how users navigate the app, which screens they visit most frequently, how much time they spend on each screen, screen areas needing improvement, and so on.
In the Mobile metrics dashboard, the Screen Analysis metric card lists the top 5 most visited screens (the respective components' display names) and its details, such as the OS type, the total screen visits, and the average screen duration. Using this metric, you can:
- Identify which screens attract the most or least user activity
- Measure the average time users spend on specific screens
- Understand the flow of user interactions between screens
To view the complete analysis for all the screens pertaining to your mobile app, you can click the All Screens button which opens the overview page. The Screens - Overview screen provides you with a list of all the screens in your mobile application. Here, you can:
- Get an overview of your screens' performance with stats like the total number of visits to all screens and average duration spent on each screen.
- View the list of all the screens tracked for your app, which includes details like the platform, the total number of screen visits, the total time spent on each screen, and the average time spent on the screen.
1.1. KPIs to track analysis of screens
Metric | Description |
Platform Type | The operating system - iOS or Android, on which your mobile app is running. Use: Helps categorize user activity and engagement based on their devices' platform. |
Total Visits | The total number of times users have accessed that component screen within a given period. Each visit is counted when a user opens the screen (clicks the component), regardless of whether they are a new or returning user. Use: Helps track screen (component) popularity over time. |
Average Duration | The average time spent bya user on a component screen within a given period. Use:Helps measure user engagement and frequency of interactions. Useful for comparisons (e.g., before/after a feature update). |
2. Screens in goals
Learn more about funnels and goals.
In the screen-based (category) goal, you can create a funnel flow based on the screen traversal in your mobile application. To do this, you can associate existing screens with each of the added steps for your goal. After setting up the goal and creating flows, you can view the collected data in the funnel analysis metric to understand how many users make it to the end of the flow and how many drop off at each step (screen) of the funnel.
3. Use Cases
(i) Let's assume that you have created a Product Management mobile app. You notice through the screen analysis metric that users spend a lot of time on the "Search Results" page screen, but few proceed to the "Product Details" screen. This may indicate an issue with search relevance or the design of the results page. You can optimize this screen, which in turn can lead to better user flow and increased conversions.
(ii) Let's assume you've created a School Management mobile app. You want to know screens or modules of your app are most visited by student users to make the frequently accessed screens more prominent and improve overall app navigation.
Using the screens analysis metric, you can view detailed insights such as which screens your students visited most, the average time spent on each screen, and the total number of visits per screen. This analysis reveals that the Timetable screen was the most visited by your students. Previously, users had to navigate through the dashboard and scroll midway to access it. Based on this insight, you can redesign the layout to include the Timetable as a separate menu item in the left sidebar. This change could make it it much easier for students to access their schedule, improving user convenience and reducing navigation time.
4. Navigation guide
You can view the new devices, active devices, and sessions metrics by navigating to the Mobile module under the DEPLOY section on the left-side pane once you sign in to your Creator account. You can then click on any code-signed app, hover over it, and click the View Metrics button. This'll take you to the Mobile metrics dashboard, where the metrics will be displayed in individual cards. Learn more about working with rebranded app metrics
5. Related topics
- Understanding rebranded mobile apps
- Understanding devices and sessions
- Understanding goal analysis and funnels
- Working with rebranded app metrics
- Understanding code-signing mobile apps
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