What campaign activities can be considered while scoring a contact?

Zoho Marketing Automation provides you with an array of email campaign activities that can be used to score your contacts. Any contacts with your target score can be considered marketing qualified.

Here are all of the email campaign activities your contacts may perform:

Unique Open	Open the campaign just once
Multiple Open	Open the campaign multiple times
Unique Click	Click the attached links just once.
Multiple Click	Click the attached links multiple times.
Opt-in	Subscribes to your website
Tell-a-friend	Refers a friend to your website
Unique Reply	Replies to your email campaign
Multiple Reply	Replied to your email campaigns multiple times.
Positive Reply	Has sent a positive/productive reply to your email campaigns.

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