What campaign activities can be considered while scoring a contact?

What campaign activities can be considered while scoring a contact?

Zoho Marketing Automation provides you with an array of email campaign activities that can be used to score your contacts. Any contacts with your target score can be considered marketing qualified.
 
Here are all of the email campaign activities your contacts may perform:

Unique Open

Open the campaign just once

Multiple Open

Open the campaign multiple times

Unique Click

Click the attached links just once.

Multiple Click

Click the attached links multiple times.

Opt-in

Subscribes to your website

Tell-a-friend

Refers a friend to your website

Unique Reply

Replies to your email campaign

Multiple Reply

Replied to your email campaigns multiple times.

Positive Reply

Has sent a positive/productive reply to your email campaigns.

 

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