What campaign activities can be considered while scoring a contact?
Unique Open | Open the campaign just once |
Multiple Open | Open the campaign multiple times |
Unique Click | Click the attached links just once. |
Multiple Click | Click the attached links multiple times. |
Opt-in | Subscribes to your website |
Tell-a-friend | Refers a friend to your website |
Unique Reply | Replies to your email campaign |
Multiple Reply | Replied to your email campaigns multiple times. |
Positive Reply | Has sent a positive/productive reply to your email campaigns. |
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