Zoho Marketing Automation provides you with plenty of tools to help combat unsubscribes. Here's a list of what you can do and what to avoid to reduce your unsubscribe rate.
Targeting leads based on their interests depends on:
Email content plays a major role in engaging your leads, and with good lead engagement, you can reduce your unsubscribe rate.
A considerable amount of unsubscribes are due to irrelevant content. Dynamic content allows you to send personalized emails which will appeal more to your leads.
Check your email subject and content with the Litmus test integration in Zoho Marketing Automation.
You can preview your emails for various clients and devices. Zoho Marketing Automation's email templates are mobile responsive by default.
With List Segmentation, you can classify your leads based on their interests and target them with relevant emails they're more likely to read.
People who don't respond (no email opens in the last six months) to your emails can be considered uninterested leads, and are likely to unsubscribe from your mailing list soon. So, send them win-back campaigns (re-engagement emails) to retain some of the interested ones.
With Zoho Marketing Automation's Lead Scoring, you can set scores for your leads and classify them based on their responses.
Zoho Marketing Automation's autoresponders and workflows are tools that help you engage better with your leads. Autoresponders help you send a series of automated messages based on lead activity.
If your leads opt out because of a flooded inbox, ask them if they'd like to receive your content on platforms other than email, such as SMS, RSS, social media, or blogs.
Segment idle leads (no opens in the last six months) and send them win-back campaigns. Retain only the interested leads and remove the others from your mailing list. This helps you target leads who're actually interested in your emails and boost your business returns. With Manage consent, you can observe and re-target inactive leads.
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