What does Unique opened mean?

What does ‘unique open’ mean?

When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.

    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION









                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • What is an open rate?

                                                                                                                Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.
                                                                                                              • How are open rates measured?

                                                                                                                Every time an email campaign is sent, a hidden one pixel image is placed in the body of the email. This is known as a web beacon or tracking pixel. For your recipient's email program to load that image, it must contact your email marketing ...
                                                                                                              • Getting Started with Email Deliverability

                                                                                                                Before sending your carefully-crafted email campaigns, it's important to first learn a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve good open and click-rates, and to avoid your emails from landing ...
                                                                                                              • What can cause missed open and click metrics?

                                                                                                                There are a few different ways in which open and click rate metrics can be missed: Plain text emails - These don't allow the pixel image to be sent, making it impossible to track open rates. Email image display settings - The majority of email ...
                                                                                                              • How to Whitelist an Email Sender

                                                                                                                AOL Log into your AOL account. Open an email from the sender you want to whitelist. Click on the sender's name and a drop down will pop up. Click Add to Contact . Fill the details in New Contact pop up and click Add Contact . Gmail Login to your ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources