What is an open rate?

Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.

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Related Articles
How are open rates measured?
Every time an email campaign is sent, a hidden one pixel image is placed in the body of the email. This is known as a web beacon or tracking pixel. For your recipient's email program to load that image, it must contact your email marketing ...
Getting Started with Email Deliverability
Before sending your carefully-crafted email campaigns, it's important to first learn a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve good open and click-rates, and to avoid your emails from landing ...
What can cause missed open and click metrics?
There are a few different ways in which open and click rate metrics can be missed: Plain text emails - These don't allow the pixel image to be sent, making it impossible to track open rates. Email image display settings - The majority of email ...
What does ‘unique open’ mean?
When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.
How can I improve my open rate?
Only send emails to double opt-in leads. This way you can be sure you're sending to interested leads. Maintain a consistent relationship with your leads, so that they don't forget you. Create engaging and relevant subject lines. Place your ...