How to Interpret Reports Strategically
Instead of just looking at numbers, ask:
- Is traffic high but conversion low? Improve CTA clarity.
- Is mobile conversion low? Improve mobile UX.
- Is average conversion time high? Simplify the process.
- Is one source dominating? Scale that channel.
- Are returning visitors converting more? Improve remarketing efforts.
Reports should guide action, not just observation.
Best Practices for Using Goal Reports
- Analyze reports regularly, not occasionally.
- Compare date ranges to identify trends.
- Segment by device and source before drawing conclusions.
- Avoid making decisions based on low sample size.
- Align report insights with business goals.
- Use goal reports alongside experiment reports for complete clarity.
Common Mistakes to Avoid
- Looking only at conversion count and ignoring conversion rate.
- Ignoring traffic quality.
- Not checking device segmentation.
- Making changes without enough data.
- Over-optimizing based on short-term spikes.
Turning Insights into Optimization
Goal Reports help you:
- Identify friction points
- Improve landing page performance
- Refine targeting
- Adjust traffic strategy
- Improve ROI
- Validate marketing campaigns
When used consistently, reports become the foundation for continuous optimization.
