How to Set Up a Link Click Goal in Zoho PageSense | Complete Step-by-Step Guide

Link Click Goal


A Link Click Goal allows you to track when a visitor clicks on a hyperlink (<a> tag) on your website. This goal type is designed specifically to measure navigation behavior -  whether users click internal links, external links, download links, or important navigation items.

Whenever a visitor clicks a link that matches the defined tracking condition, PageSense records it as a conversion.

Even if the same visitor clicks the link multiple times, it is counted as one conversion per visitor, ensuring accurate reporting without inflated numbers.

This goal type is ideal when the action you want to measure is based on navigation through a URL, rather than interaction with a button or dynamic UI component.

Link Click Goals are most effective when:

  • You want to measure clicks on navigation menu links.

  • You want to track clicks to pricing, product, or contact pages.

  • You want to track outbound partner or affiliate links.

  • You want to analyze footer link engagement.

  • You want to measure internal navigation behavior.

  • The link does not redirect to a unique confirmation page.

  • You are optimizing anchor text or navigation placement in an experiment.

If your conversion depends on link navigation rather than button interaction, Link Click is the appropriate goal type.

Goals Dashboard Overview

When you open the Goals tab under the Track module, you’ll see a complete overview of all the goals created for your project. This view helps you quickly understand goal performance and manage tracking efficiently.
Here’s what each section shows:

  • Goal Name
    Displays the name of each goal, making it easy to identify what action is being tracked.

  • Status
    Indicates whether the goal is currently running or inactive.

  • Visitors
    Shows the number of visitors who were eligible for the goal during the selected time period.

  • Conversions
    Displays how many visitors successfully completed the goal action.

  • Average Conversion Time
    Represents the average time taken by visitors to complete the goal after landing on the page.

  • Created Date
    Helps you track when the goal was set up, useful for audits and performance comparisons.

  • Sorting and Filters
    Allows you to sort goals by name, visitors, conversions, average conversion time, or recently created goals for quicker analysis.

Step 1: Click New Goal
  1. In the Track module, click New Goal.

  1. This opens the goal configuration screen where you can define the goal type and tracking conditions.


Step 2: Choose Link Click as the Goal Type
  1. Enter a clear and descriptive name for your goal so it can be easily identified in reports.
  1. For example: Pricing Page link click

  1. From the list of available goal types, select Link Click.

  1. Click Next to proceed.

Step 3: Define Pages to Track
  1. In this step, you define where the link exists and where tracking should be active.

  1. PageSense provides an Advanced option that allows you to choose from 8 URL match types to precisely control page targeting.

Below is a clear explaination of each:



 URL Match Type
When to use
Example
What it tracks
Simple URL
When tracking a single static page
https://zylkerautomation.zohoecommerce.com/services
Only that specific page 
Exact URL
When the URL must match exactly
https://zylkerautomation.zohoecommerce.com/pricing
Tracks only the exact URL entered
URL contains
When tracking multiple related options
https://zylkerautomation.zohoecommerce.com/product
Tracks all URLs containing “/product”
Starts with
When tracking a section or a folder
https://zylkerautomation.zohoecommerce.com/blog/
Tracks all blog pages
Ends with
When tracking pages with a common ending
https://zylkerautomation.zohoecommerce.com/thank-you
Tracks any URL ending in ''thank-you''
Matches with
For flexible partial matchinghttps://zylkerautomation.zohocommerce.com/offer
Tracks URL matching similar patterns
Regex
For dynamic or complex URL structures
https://zylkerautomation.zohoecommerce.com/product/[0-9]+
Tracks product pages with numeric IDs
Page GroupsWhen tracking a predefined group of URLsZylker – Marketing Campaign Pages
Tracks all URLs inside the defined group

How to Configure

  • Select the appropriate match type.

  • Enter the corresponding URL value.

  • Add multiple conditions if the link appears across different sections.

Choose carefully to avoid tracking unintended pages or missing valid conversions.





Step 4: Add Pages Not to Track (Optional)
  1. If the same link appears globally across your website but should not count as a conversion everywhere, use the Pages Not to Track option.

  1. You can apply the same 8 URL match types to define exclusion rules.
  1. For example:
    If the Pricing link appears in the header across all pages, but you only want to track clicks from the homepage, you can exclude blog or checkout pages.
  1. This prevents inflated or misleading conversion data.


Step 5: Select Links to Track
  1. This is the most critical step in configuring a Link Click Goal.
  1. Here, you define which link destination URL should count as a conversion.

  1. PageSense allows you to define link targeting using the same 8 URL match types.
 URL Match Type
When to use
Example
What it tracks
Simple URL
When tracking a single static page
https://zylkerautomation.zohoecommerce.com/services
Only that specific page 
Exact URL
When the URL must match exactly
https://zylkerautomation.zohoecommerce.com/pricing
Tracks only the exact URL entered
URL contains
When tracking multiple related options
https://zylkerautomation.zohoecommerce.com/product
Tracks all URLs containing “/product”
Starts with
When tracking a section or a folder
https://zylkerautomation.zohoecommerce.com/blog/
Tracks all blog pages
Ends with
When tracking pages with a common ending
https://zylkerautomation.zohoecommerce.com/thank-you
Tracks any URL ending in ''thank-you''
Matches with
For flexible partial matchinghttps://zylkerautomation.zohocommerce.com/offer
Tracks URL matching similar patterns
Regex
For dynamic or complex URL structures
https://zylkerautomation.zohoecommerce.com/product/[0-9]+
Tracks product pages with numeric IDs
Page GroupsWhen tracking a predefined group of URLsZylker – Marketing Campaign Pages
Tracks all URLs inside the defined group

How It Works

Whenever a visitor clicks a link whose destination matches the defined URL condition, PageSense records it as a conversion.

For example:

Best Practices

  • Use Exact or Simple URL when tracking a specific high-value page.

  • Use Contains or Starts With for broader tracking.

  • Avoid overly broad conditions unless intentional.

  • Ensure your link condition does not overlap with unrelated URLs.

Accuracy in defining the link condition is essential for reliable reporting.



Step 6: Review and Launch

Before launching:

  • Double-check page targeting conditions.

  • Confirm exclusions are correctly set.

  • Ensure the link URL condition is accurate.

Once everything is verified, click Launch.

PageSense will begin tracking link clicks immediately after activation.



 



We’ve designed this documentation to guide you every step of the way. If you need further assistance or have any questions, don’t hesitate to contact us at support@zohopagesense.com - we’re always here to help!