Link Click Goal
What is a Link Click Goal?
A Link Click Goal allows you to track when a visitor clicks on a hyperlink (<a> tag) on your website. This goal type is designed specifically to measure navigation behavior - whether users click internal links, external links, download links, or important navigation items.
Whenever a visitor clicks a link that matches the defined tracking condition, PageSense records it as a conversion.
Even if the same visitor clicks the link multiple times, it is counted as one conversion per visitor, ensuring accurate reporting without inflated numbers.
This goal type is ideal when the action you want to measure is based on navigation through a URL, rather than interaction with a button or dynamic UI component.
When are Link Click Goals Most Effective?
Link Click Goals are most effective when:
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You want to measure clicks on navigation menu links.
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You want to track clicks to pricing, product, or contact pages.
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You want to track outbound partner or affiliate links.
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You want to analyze footer link engagement.
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You want to measure internal navigation behavior.
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The link does not redirect to a unique confirmation page.
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You are optimizing anchor text or navigation placement in an experiment.
If your conversion depends on link navigation rather than button interaction, Link Click is the appropriate goal type.
How to setup a Link click Goal?
- In the Track module, click New Goal.
- This opens the goal configuration screen where you can define the goal type and tracking conditions.
- Enter a clear and descriptive name for your goal so it can be easily identified in reports.
- For example: Pricing Page link click
- From the list of available goal types, select Link Click.
- Click Next to proceed.
- In this step, you define where the link exists and where tracking should be active.
- PageSense provides an Advanced option that allows you to choose from 8 URL match types to precisely control page targeting.
URL Match Type | When to use | Example | What it tracks |
Simple URL | When tracking a single static page | Only that specific page | |
Exact URL | When the URL must match exactly | Tracks only the exact URL entered | |
URL contains | When tracking multiple related options | Tracks all URLs containing “/product” | |
Starts with | When tracking a section or a folder | Tracks all blog pages | |
Ends with | When tracking pages with a common ending | Tracks any URL ending in ''thank-you'' | |
Matches with | For flexible partial matching | https://zylkerautomation.zohocommerce.com/offer | Tracks URL matching similar patterns |
| Regex | For dynamic or complex URL structures | Tracks product pages with numeric IDs | |
| Page Groups | When tracking a predefined group of URLs | Zylker – Marketing Campaign Pages | Tracks all URLs inside the defined group |
How to Configure
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Select the appropriate match type.
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Enter the corresponding URL value.
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Add multiple conditions if the link appears across different sections.
Choose carefully to avoid tracking unintended pages or missing valid conversions.
- If the same link appears globally across your website but should not count as a conversion everywhere, use the Pages Not to Track option.
- You can apply the same 8 URL match types to define exclusion rules.
- For example:
If the Pricing link appears in the header across all pages, but you only want to track clicks from the homepage, you can exclude blog or checkout pages.
- This prevents inflated or misleading conversion data.
- This is the most critical step in configuring a Link Click Goal.
- Here, you define which link destination URL should count as a conversion.
- PageSense allows you to define link targeting using the same 8 URL match types.
URL Match Type | When to use | Example | What it tracks |
Simple URL | When tracking a single static page | Only that specific page | |
Exact URL | When the URL must match exactly | Tracks only the exact URL entered | |
URL contains | When tracking multiple related options | Tracks all URLs containing “/product” | |
Starts with | When tracking a section or a folder | Tracks all blog pages | |
Ends with | When tracking pages with a common ending | Tracks any URL ending in ''thank-you'' | |
Matches with | For flexible partial matching | https://zylkerautomation.zohocommerce.com/offer | Tracks URL matching similar patterns |
| Regex | For dynamic or complex URL structures | Tracks product pages with numeric IDs | |
| Page Groups | When tracking a predefined group of URLs | Zylker – Marketing Campaign Pages | Tracks all URLs inside the defined group |
How It Works
Whenever a visitor clicks a link whose destination matches the defined URL condition, PageSense records it as a conversion.
For example:
- To track a specific page:Simple URL → https://zylkerautomation.zohoecommerce.com/pricing
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To track all product links:
URL Contains → https://zylkerautomation.zohoecommerce.com/product
Best Practices
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Use Exact or Simple URL when tracking a specific high-value page.
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Use Contains or Starts With for broader tracking.
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Avoid overly broad conditions unless intentional.
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Ensure your link condition does not overlap with unrelated URLs.
Accuracy in defining the link condition is essential for reliable reporting.
Before launching:
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Double-check page targeting conditions.
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Confirm exclusions are correctly set.
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Ensure the link URL condition is accurate.
Once everything is verified, click Launch.
PageSense will begin tracking link clicks immediately after activation.
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