Integrate Google Ads with Zoho PageSense

By integrating PageSense with Google Ads, you can easily track which Google ad campaigns you ran on your website or landing page brought in the most clicks, impressions, and conversions for your business, in addition to key metrics like cost per conversion generated by a particular ad.

The integration also lets you target and run A/B tests for visitors based on the keyword, ad group, or campaign associated with an ad – without the need to deal with destination URLs or messy query parameters. This type of testing helps you understand what works best for visitor segments coming from particular Adwords and later create customized web pages dedicated to users of a specific ad group for increased conversion. Furthermore, you can also enable the Google Ads setup for the Goals, Funnel Analysis, and Form Analytics experiments in PageSense and drill down your campaign report based on a variety of audience parameters like visitor type, traffic source, location, and more to see how each segment of visitors is responding to your campaigns.

To integrate Google ads with PageSense:
1. Click the Integrations option in the top right corner of the experiment listing page and toggle on the Google Ads button.

2. Sign in with your Google account to allow PageSense to manage your Google Ads campaigns. You can remove the integrated account by clicking Change.
Enabling PageSense and Google Ads Integration
3. Now, log in to your Google Ads account and select the Campaigns tab from the left pane. Choosing Campaigns in Google Ads while Integrating with PageSense
4. Click on the campaign of your choice. Choosing Ad Groups in Google Ads while Integrating with PageSense
5. Select the ad group of your choice and click Edit. Select the Change tracking templates option. Changing Tracking Template in Google Ads while Integrating with PageSense

6. Choose Append text option and paste the given tracking template in the text field.

{lpurl}?ps_ca={campaignid}&ps_adg={adgroupid}

7. Click Apply.
Appending tracking snippet text in Google Ads Integration with PageSense

Now, you can enable experiment level integrations within PageSense for Goals, Funnel analysis and Form analytics experiments, and also target audience segments that visit your website via Google Ads in A/B (and Split URL tests). This is a sample report of Form Analytics Google Ads Spend report.

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Set up goals in PageSense to measure every single action performed by visitors on your website like button or link clicks, form submissions, and page engagements.

Understand the customer journey on your website

Create funnels in PageSense to quickly see which pages visitors use to enter your website, where they navigate to next, and which pages they decide to leave without converting.

Visualize your visitor's behavior with color codes

Set up heatmaps in PageSense to see where users have clicked more, how far they've scrolled, and on which parts of a page they've spent the most time using color-coded patterns in reports.

Measure customer engagement with your web forms

Use form analytics in PageSense to see how people interact with different fields in your form, whether they complete the form successfully or not, and where exactly they drop out on your form.

Record real visitor interactions on your website

Use session recordings in PageSense to watch a video of all the visitor actions performed on your website including the pages they navigate, the buttons they click, the UX issues they face, and more.

Test and optimize webpages for better conversions

Run A/B or Split URL tests in PageSense to figure out which version of your web page works best for your business and results in the best conversion rate.

Give each customer a unique website experience

Use personalization in PageSense to deliver customized versions of your website for every individual customer based on their demographics, local weather, browsing history, and more.

Grow your business through customer feedback

Run polls on your website using PageSense to understand what your customers think about your products/services and what needs improvement on your site.

Send timely updates that customers love

Use web push notifications in PageSense to schedule and notify your customers about an upcoming flash sale, product releases, promotional coupons, and a lot more that can spark conversions on your website.

Advertise your business to website visitors

Use pop-ups in PageSense to instantly grab the attention of visitors by showing attractive signup offers, coupon code discounts, or email newsletters that can eventually convert them into subscribers.

Access more advanced settings in PageSense

Use PageSense's advanced features like creating mutually exclusive groups, enabling cross-domain tracking, configuring customized project JS, and more to get deeper insights about your website.

Try easy-to-use extensions

Download the PageSense extension app available for your web browser with a few clicks and start collecting all of your required website metrics in real time.

Discover your favorite integrations with PageSense

Get a deeper look at your website's data by seamlessly integrating PageSense with a host of popular third-party apps like Google Analytics, Mixpanel, Intercom, and more.

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