Instagram's Business Profile provides your brand with a lot more additional features than a personal profile would. For instance, you can get detailed analytics about your followers and your posts, promote your posts as ads, add links to your stories, and make it easier for your followers to contact you. Of course, it also helps that you will be able to directly publish to your Instagram profile through third-party platforms (like us) once you've made the switch. However, there are also certain things that you lose out on when you convert your profile to a Business Profile.

This includes giving you key metrics such as: knowing your audience (follower demography), when to reach them (best time to post) and how to reach them (medium with maximum engagement). While a business profile may not automatically guarantee increased engagement (likes, re-grams and comments), its features can help you reach a wider audience. 

With an Instagram Business profile, you can track components that can help streamline your marketing and bring in revenue. From understanding your top-performing posts, to knowing if your audience likes pineapple on their pizza, the app's in-built analytics tool 'Instagram Insights' has you covered. You need this to know where your clicks, likes, re-grams and conversations are coming from. With this, your business can run informed polls, track best time-slots to post content and a bunch of other follower/performance details which will help carry your marketing efforts. 

There's only so much reaching out you can do with a 'Link in bio' filler on every post. Instagram for Business lets your brand reach your audience a little more directly. You can affix a Call, Email or Direction button right above your feed, so that your audience can reach you better. 

If your business page has over 10,000 followers, you unlock the feature to add easy 'swipe up' links in your Instagram stories. This makes everything from payment gateways, to product pages only an up-swipe away.