Can I assign different scores for opens, clicks, and other actions?

Yes, the scores you assign to various activities need not be the same score. For example, you can assign a score of 10 for opens and 20 for clicks. Scores are updated automatically in real time according to the contact’s most recent activities.

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Related Articles
Response actions for email campaign
Response actions lets you configure follow-up actions based on recipient's response to your email campaign. All email campaigns delivered to your contacts will yield multiple responses. Your contacts' responses will either be campaign opens or links ...
Is contact scoring automatic or do I need to set it up manually?
Yes. Scoring is automatic. You can assign different scores for various actions such as opens, clicks, bounces, and unsubscribes. The score for various activities must be set by you but the scoring process on the contacts is automatic.
What is the difference between total and unique opens/clicks?
Total opens/clicks count all interactions (including repeated ones). Unique opens/clicks count each recipient only once, no matter how many times they’ve interacted.
How does email response work?
Contacts will enter into further processes of the workflow, continuously, as and when they satisfy the conditions selected above, therefore resulting in the same contact entering multiple paths in the workflow at different times. To learn more about ...
Can you assign scores using workflow?
Yes. Using the “Add score” component, you can assign scores to the recipients.