What is the 'Right to be forgotten' option and what does it do?
Right to be forgotten option is present in the detailed view of a contact. After entering the detailed view, click the More Actions button at the top left to access this option.
Right to be forgotten option will permanently erase the contact along with its data and their activities from Zoho Campaigns. Clicking this option will open a pop-up where you need to provide the reason for erasure, after which you can click the Go Ahead button.
Imagine you have a contact to whom you sent email campaigns in the past, but they decided they no longer want to receive campaigns and unsubscribed. But, they also request you not store their data in your Zoho Campaigns organization and ask you to remove their data permanently.
In this scenario, you may think that deleting this contact would be the best course of action. But, if you're deleting this contact, they will get deleted from your Zoho Campaigns organization. However, they won't be permanently deleted. Data related to this deleted contact will still be available from our end. So, if you manually re-add this contact either individually or via import, as soon as they get added to Zoho Campaigns, their data along with their activities will be populated automatically.
For example, say you've deleted a contact for whom the First Name and Job Title were filled. If you manually re-add this contact without filling data in these two fields, those fields will get auto-populated with data that was present at the time of deletion.
For example, say you've deleted a contact for whom the First Name and Job Title were filled. If you manually re-add this contact without filling data in these two fields, those fields will get auto-populated with data that was present at the time of deletion.
Instead of deleting, if you use the Right to be forgotten option, this contact along with its data will be permanently deleted in 15 days. If you still wish to re-add that particular contact, they have to add their details via a signup form, email campaign, or other means.
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