You want to set up two different subject lines. How can you set that up?

You want to set up two different subject lines. How can you set that up?

Use the A/B Test component and create two emails with the same content but different subject lines. Zoho Campaigns will send both versions to small groups and pick the one with the higher open rate.

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                                                                                                                            • Related Articles

                                                                                                                            • How to craft a dynamic subject line

                                                                                                                              Ever wondered why your campaign goes unnoticed in your contact's inbox even though it has all the ingredients including an elegant email template, personalized content, and catchy images? It might be due to the absence of a powerful subject line. ...
                                                                                                                            • What does the emoji icon do in the subject field?

                                                                                                                              Using emoji in your email subject lines can be effective to generate attention from the readers resulting in a positive reception increasing your email open rates and number of people engaging with your campaigns. To add an emoji, click ...
                                                                                                                            • When I create a new campaign, it says, “Personalize your subject line.” What does this mean?

                                                                                                                              You can customize your subject lines using merge tags. For example, you can use your subscriber’s first name in the subject line to address them directly. Here are a few common merge tags: Subscriber's email address - $[EMAIL]$ Subscriber's first ...
                                                                                                                            • Can you test two different call-to-action buttons?

                                                                                                                              Yes. Create two emails with the same layout but different CTA buttons (e.g., “Buy Now” vs. “Explore Products”). Set the winning metric as the click rate.
                                                                                                                            • Set up sync with Zoho Creator

                                                                                                                              Zoho Creator is an online custom apps builder through which you can create different applications using drag & drop feature. Any Zoho Creator application will have a form, reports and pages. In Zoho Creator's reports section, you can view the ...
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