What is the main purpose of using Random Split?

What is the main purpose of using Random Split?

To break the large number of contacts from a list or segment into several
smaller parts that can be added to lists, tags, send emails, and SMS.

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                                                                                                                            • Related Articles

                                                                                                                            • How does Random Split work?

                                                                                                                              When contacts reach the Random Split component in a workflow, they’re randomly distributed into the paths you’ve defined. For example, 50% can go to Path A and 50% to Path B by default. You can change the percentage for each path as needed.
                                                                                                                            • What is “Random Split in Automation” in Zoho Campaigns?

                                                                                                                              Random Split is a component in Automation that splits your contacts randomly into two paths (A and B).
                                                                                                                            • Is Merge the same as Conditional or Random Split?

                                                                                                                              No. Conditional and Random Split divide your audience based on logic or randomly. Merge is used to reconnect those divided paths back into one single flow.
                                                                                                                            • Is Random Split the same as Simple Condition?

                                                                                                                              No. Simple Condition divides contacts based on conditions or rules (like location, open status, etc.), while Random Split divides contacts purely by dividing the contacts as a percentage with no condition applied.
                                                                                                                            • What is the purpose of reports?

                                                                                                                              All of the sent email campaign and SMS campaign activity can be checked and tracked under the Reports section.
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