What's the purpose of having a default signup form in a list?
You might've noticed there's an option to make a signup form as default in a list. But you also would've thought why there's such an option in the first place
How to make a signup form as default?
If you're not aware of this option, you can find it by:
- From the Navigation Toolbar to the left, click Contacts and select Manage Lists.
- Click the list for which you've created signup forms.
- Click the Forms tab.
- Hover over a signup form; click the More Actions (3-dot) button at the far right.
- Click the Make as Default option.
Now you've learned where this option is, let's understand why this option is even present.
What's the purpose?
Imagine you're sending newsletters (email campaigns) to the contacts of a list, and you want them to subscribe. In such a case, you can set a signup form as default. You can have a creative design for the signup form to increase the chances of the contacts to subscribe.
How it works?
But setting the signup form alone as default isn't enough. You have to ensure you're selecting the list as a recipient when creating the email campaign. Not only that, but more importantly, you must include the 'Subscribe link' merge tag at the desired place in the email campaign you're sending. Only when the contacts click this merge tag will the signup form load.
The best part is, you can set up different default signup forms for different lists. If you're selecting more than one list in the email campaign, and if you want to display different signup forms for different sets of contacts of these lists, this will come handy.
If you're not setting up a default signup form but you include the Subscribe link merge tag in your email campaign, then the default signup form of Zoho Campaigns will be displayed for your contacts when they click this merge tag.
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