Is it mandatory to associate my contact with a topic to add them in Zoho Campaigns?

It is not mandatory to associate a contact with a topic to add them in Zoho Campaigns. However, you have to associate your contact with suitable topics (chosen by them) to send email campaigns to that contact.

However this is not applicable only if you have configured other topics in addition to the default topic (Marketing). In that case, contacts will be associated with the default topic automatically.

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Related Articles
Topics
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How to associate a contact with a topic?
Topics are used to categorize your contacts according to their preferences, so that you can send them the right emails. You can configure multiple topics according to your requirements using the Topics feature in Zoho Campaigns. After configuring the ...
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Zoho Campaigns allows you to use workflows to associate your contacts with topics. Topic management is mandatory to send email campaigns. If there are contacts that are not associated to any topic in your workflow, they might get skipped from the ...
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