Automation Scenario | Online Help - Zoho CRM

Setting up a follow-up routine to qualify leads for loan applications

Feature: Workflow Rule | Edition: Enterprise
 
Scenario
 
Michael Andrew is a loan officer who evaluates and authorizes loans to small and medium-sized enterprises, and self-employed individuals. A week back, his company announced about a "Smart Scheme" that gives financial assistance of up to $50,000 at low interest rates. Post this announcement, they have been flooded with enquiries about the scheme like eligibility, minimum interest rate, coverage, etc. Besides soliciting loans, Michael is also responsible for following-up with each prospect to qualify and convert them to create an opportunity.
 
Requirement
Below is the follow-up process that he plans. However, with so many applications and enquires, he finds it difficult to track the statuses manually. To work efficiently, he needs to automate the follow-up processes.



 
Solution
 
Michael decides to make use of Workflow rules to set up the follow-up routine and streamline the process. 
 
In a Workflow Rule, he can set up multiple conditions, each of which includes the criteria and the actions for each follow up. However, before setting up the Workflow, there are some pre-requisites:

I. Create a Custom Module
 
   Go to Setup > Customization > Modules and Fields > New Module to create a module named Borrowers.
 
II. Add Picklist Fields

    Borrower's Status: 
  1. Interested in Scheme
  2. Details of Scheme Sent
  3. First Reminder Sent
  4. Second Reminder Sent
  5. Called
  6. Lost Borrower 
Response Status: 
  1. Responded 
  2. Has not Responded 
To create fields, follow the steps in the link below https://help.zoho.com/portal/kb/articles/use-custom-fields#Custom_Fields
 
Note: Select Interested in Scheme from the Select Default Value drop-down of the Borrower's Status field.
This enables you to have the status of each lead automatically updated to "Interested in Scheme". 
 
III. Design Email Templates
 
     Create three email templates:
  1. Details of Scheme
  2. First Reminder
  3. Final Reminder 
To do this follow the steps given in the link below:
 
Workflow Rule

1. Go to Setup > Automation > Workflow Rules > Create Rule and create a rule for the Borrowers module
 
    Enter the following details:

Rule Name

Email Prospects Based on Loan Origination Status

Description (optional) 

Send email to prospects

When to execute

On a Record Action > Create



Condition 1

Which records the rule should apply to?

Records matching certain conditions. 

Criteria 

 

* Borrower Type is Existing BorrowerNew Borrower.

AND

* Borrower Status is Interested in Scheme.

Instant Action

-

Action - I

Email Notification

Name

Details of Scheme

Action - II

Field Update 

Name

Details of Scheme Sent

Module

Borrowers

Update

Borrower's Status = Details of Scheme Sent



 Condition 2

Which records the rule should apply to?

Records matching certain conditions.

Criteria 

* Borrower's Status is Details of Scheme Sent.

AND

* Response Status is Has Not Responded.

Scheduled Action 

Set action to execute 2 Days After Rule Trigger Date

Action - I 

Email Notification

Name

First Reminder

Action - II

Field Update

Name

Reminder 1 Sent

Module

Borrowers

Update

Borrower's Status = First Reminder Sent


Condition 3

Which records the rule should apply to?

Records matching certain conditions.

Criteria 

* Borrower's Status is Reminder 1 Sent.

AND

* Response Status is Has Not Responded.

Scheduled Action 

Set action to execute 4 Days After Rule Trigger Date

Action - I

Email Notification

Name

Final Reminder

Action - II 

Field Update

Name

Reminder 2 Sent

Module

Borrowers

Update

Borrower's Status = Second Reminder Sent


Condition 4

Which records the rule should apply to?

Records matching certain conditions.

Criteria

Borrower's Status is Reminder 2 Sent.

                            AND

Response Status is Has Not Responded

Scheduled Action

Set action to execute 6 Days After Rule Trigger Date)

 

Action - I 

Task

Subject

Call borrower to remind them about schemes

Due Date 

Workflow Rule Trigger Date plus 6 day(s


Condition 5

Which records the rule should apply to?

Records matching certain conditions.

Criteria

Borrower's Status is Called.

AND

Response Status is Has Not Responded

Instant Action

-

Action - I

Field Update

Name

Lost

Module

Borrowers

Update

Borrower's Status = Lost

















    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION






                          Quick Links Workflow Automation Data Collection
                          Web Forms Enterprise Begin Data Collection
                          Interactive Forms Workplace Data Collection App
                          Offline Forms Customer Service Accessible Forms
                          Digital Forms Marketing Forms for Small Business
                          HTML Forms Education Forms for Enterprise
                          Contact Forms E-commerce Forms for any business
                          Lead Generation Forms Healthcare Forms for Startups
                          Wordpress Forms Customer onboarding Order Forms for Small Business
                          No Code Forms Construction RSVP tool for holidays
                          Free Forms Travel
                          Prefill Forms Non-Profit

                          Intake Forms Legal

                          Form Designer HR

                          Card Forms Food
                          Assign Forms Photography

                          Translate Forms Real Estate
                          Electronic Forms

                          Notification Emails for Forms Alternatives
                          Holiday Forms Google Forms alternative 
                          Form to PDF Jotform alternative





                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • FAQs: Workflow Rules

                                                                                                                What is a workflow rule? Workflow rules in Zoho CRM are designed to enhance productivity of the users and reduce manual work by automating routine activities in a business process. They allow you to create rules that can trigger different action ...
                                                                                                              • FAQs: Workflow for Emails

                                                                                                                What's workflow rules for emails and why do I need it? In Zoho CRM, workflow rules for emails allow you to automate and streamline your communication processes. Workflow rules are a set of instructions that you can define to trigger automatic actions ...
                                                                                                              • Creating Workflow Tasks

                                                                                                                Workflow Tasks are among the actions associated to a workflow rule. A task is an activity that is assigned to a user. When you associate a workflow task to a workflow rule, it is automatically assigned to the user when the rule is triggered for the ...
                                                                                                              • Creating Schedules in Automation

                                                                                                                Schedules are automated user-defined actions, which can be performed through Functions either at a particular time or on a recurring basis. User-defined actions enable creating unique scheduling situations that can be executed periodically based on ...
                                                                                                              • Configuring Workflow Rules

                                                                                                                Workflow Rules in Zoho CRM, are a set of actions (email notifications, tasks and field updates) that are executed when certain specified conditions are met. These rules automate the process of sending email notifications, assigning tasks and updating ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources