Field Type | Data types | Description | Sample data |
Event Name | Single line Multi-line Picklist Lookup | The name of the user's action captured |
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Who Initiated the Event | Lookup | The entity that initiated the event on your website or app helps identify the user |
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Event Timestamp | Date Date/Time | The exact date and time of the event occurrence provides temporal context and allowing time-based analysis |
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6. Create other fields. Following are the non-mandatory field types which can also be mapped to your CRM fields for more accurate data insights by Zia. Creating some or all of these fields is optional.
Field Type | Data types | Description | Sample data |
Event Type | Single line Multi-line Picklist Lookup Multi-select | The type of event that took place helps categorize and analyze different types of user actions. |
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Event Duration | Single line Number Formula | The duration of time the event lasted, to understand user engagement levels and behavior patterns. The field can store minutes or seconds, or hours for all records. |
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Event Location | Single line Multi-line Picklist Lookup Multi-select URL | The geographical location or region from where the event originated, providing insights into geographic trends and user demographics. |
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User Attributes | Single line Multi-line Picklist Lookup Multi-select | Attributes or characteristics of the user initiating the event that aid in personalization and segmentation analysis. |
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Event Context | Single line Multiline Picklist Lookup Multi-select | Understanding the specific item, product, service, or entity on which the event was initiated, allowing for targeted analysis and correlations. |
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Device Information |
| Specifies the type of device and/or mobile device model |
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9. In the next page that follows, configure the assignments as required and click Finish.
Your import is now scheduled, and the data will soon be displayed in the respective module.
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