Use Cases

1. A CRM administrator can import usage data into Zoho CRM and map key attributes so that Zia can generate accurate churn scores and customer engagement signals. 
2. A data analyst shall decode and map usage data to predefined system terms for Zia to produce meaningful predictions and recommendations. 
3. A customer success manager may use the mapped usage data to monitor customer activity and take proactive measures to reduce churn risks.
   

How to map events

1. Navigate to Setup → Zia → Usage Data → New Mapping
   
   
2. Create a new mapping by choosing the module and layout. Click Next.
   
   
3. Map the usage module fields to their appropriate field types, which helps Zia generate better insights.
   
   
   

   During mapping of events, Configuration Buddy lets you understand the event association, giving you a brief description about every field type.
   
   

   Here are the data types that are supported by the respective field types. Refer to the description and examples to get a better understanding of how and why these field types are used in Zia's Usage Data Mapping.
   
   
   

   Field Type	Data types	Description	Examples
   *Event Name	Single line Multi-line Picklist Lookup	The name of the user's action captured	Share Click
   *Who Initiated the Event	Lookup	The entity that initiated the event on your website or app helps identify the user	gregdaniel@yahoo.com user_6479393007748
   *Event Timestamp	Date Date/Time	The exact date and time of the event occurrence provides temporal context and allowing time-based analysis	2024-08-28 13:20:11 2024-12-22 07:43:38
   Event Type	Single line Multi-line Picklist Lookup Multi-select	The type of event that took place  helps categorize and analyze different types of user actions.	Purchase Sign-up Interaction
   Event Duration	Single line Number Formula	The duration of time the event lasted, to understand user engagement levels and behavior patterns. The field can store mins or secs or hrs for all records.	24 minutes 30 seconds 2 hours
   Event Location	Single line  Multi-line Picklist Lookup Multi-select URL	The geographical location or region from where the event originated, providing insights into geographic trends and user demographics.	San Francisco, California Latitude: 40.7128, Longitude: -74.0060 United States
   User Attributes	Single line Multi-line Picklist Lookup Multi-select	Attributes or characteristics of the user initiating the event that aid in personalization and segmentation analysis.	User ID Account type Subscription level
   Event Context	Single line Multiline Picklist Lookup Multi-select	Understanding the specific item, product, service, or entity on which the event was initiated, allowing for targeted analysis and correlations.	Product: Accounting Software Feature: Email Campaign Builder Service: Cloud Hosting Service
   Device Information	Single line Multi-line Picklist Lookup Multi-select URL	Specifies the type of device and/or mobile device model	Android 10, Samsung Galaxy Tab S6 macOS 11.2, MacBook Air (M1, 2020)

   
   
4. After mapping, click Save. Your mapping of events is now complete.
   Your data is ready for Zia to churn prediction reports easily and effectively using Usage Data Mapping. You can revisit and edit the stored data in the custom modules whenever required.