The Facebook Messenger integration is one of the popular IM channels that will help customers communicate with their users via configured Meta business pages. To configure a Facebook business page, the customer must authenticate the user profile and provide the needed permissions for the business pages they want to manage via instant messaging.
How it works
The Messenger platform allows your app to send and receive messages between your Facebook Business Page and your customers, potential customers, and followers. These conversations are supported by the Messenger from Meta infrastructure and appear as Messenger conversations. Conversations can begin via the Meta business page for your business, your Page's Facebook Posts, your website via a chat plugin, and more. Facebook Messenger is a popular American messaging app that enables you to send business messages through Facebook.
The messaging flow
When a person sends a message to your Business Page or Instagram Professional account, a webhook is triggered to notify you that your Business Page or Instagram Professional account has received a message. Your app can then call the Meta social graph to get this conversation, determine the appropriate reply, and send a response within 24 hours. The platform allows you to do this at scale and provides various conversation entry points and message types.
This article details how you can add the Facebook Messenger channel.
The on-boarding process
1. Log in to your Zoho Desk account with administrator privileges. 2. Click the Setup icon ( ) in the top bar.
3. Under Channels, click Instant Messaging.
4. Click Configure corresponding to Messenger on the Instant Messaging page.
5. Click Create Channel on the Messenger page.
Note: The number of channels you create cannot exceed the departments in your account.
6. On the Add Channel page, follow the below steps: a. Upload an icon for the channel.
The icon size cannot exceed 1 MB and should be in the .jpg, .png, or .jpeg format.
b. Enter a name for the channel.
c. Select the FB Page added under Step 7.
d. Select the department in which you want to receive messages.
e. Click Save.
7. To link your Facebook business, log in to your Facebook account as a user with Admin privileges for all accounts being added, then follow the on-screen instructions to authorize Zoho Desk to use your Facebook account.
a. Log in to your Facebook account.
b. Enter the password and click Continue to link your Facebook account.
c. Click Continue on your current business account to Zoho Desk window.
d. Select all the Meta business pages you want to manage in Zoho Desk, and ensure page permissions are toggled to Yes.
e. Click Done. After the successful addition of the business pages, you will be led to the below alert, which says that you have successfully linked your Zoho Desk account with Facebook.
Limitations
• There's a 1600-character limit for messages sent through Facebook Messenger. • Facebook Messenger allows a business only seven days to respond to the end user before the messaging window closes. To prevent messages from being sent but not delivered, the composer will be blocked once the messaging window is closed. The only way to re-open it is if the end-user sends a new message.
Cases when the Meta Business Page's authentication fails
When the OAuth token expires, a new OAuth token will be generated by re-authenticating the Meta business page.
When the page_permission for a particular page is revoked, the user has to log in to the Facebook business account where the page is available and re-authenticate the page.
Also, when you want to add a new Meta business page to the existing list of channels, re-authentication has to be done to allow the page to receive and send messages.
During authentication, if the user accidentally de-selects a page which was previously configured to an existing IM channel, then the user cannot send a message to it as its page permission would have been revoked.
Suppose the user removes their social account permission from the Facebook settings. In that case, its access token will be revoked, and the user must re-authenticate using the same account.
After 60 days, the access token expires automatically, so the user must re-authenticate the page and generate the access token.
Steps to Re-authenticate the Meta business page:
1. Log in to your Zoho Desk account with administrator privileges.
2. Click the Setup icon ( ) in the top bar.
3. Under Channels, click Instant Messaging.
4. Click Configure corresponding to Messenger on the Instant Messaging page.
5. Select the Meta business page from the available list of channels.
6. Under the Edit Channel page, find the Re-authenticate option next to the associated Meta business page.
7. Follow the steps to re-authenticate the Meta business page from 7a to 7e under the onboarding process.
Instant Messaging Preferences
At any time, you can update your preferences for each of the instant messaging channels created in your help desk. The preferences allow you to assign a different set of agents for each channel. Additionally, you can specify after how long a new ticket should be created for responses received on an existing chat. By default, the threading intermission is set to 60 minutes. Any replies coming in after 60 minutes will create a new ticket. You can extend this period up to 24 hours under preferences.
To associate agents with channels:
1. Click the Setup icon ( ) in the top bar.
2. Click Instant Messaging under the Channels menu.
3. Click Preferences under the Instant Messaging sub-menu.
4. Select a department from the top of the page.
5. Click Associate Channel corresponding to an agent.
6. Select the instant messaging channels you wish to associate with the agent.
7. Click Save. The agent can view conversations from the chosen channels and reply to customers instantly.
Delete a Messenger Channel
You can delete a Messenger channel if you wish to stop sending or receiving messages in it. The channel's existing conversations will stay intact, but the agents will not be able to respond, transfer or block the associated chats.
To delete a channel:
1. Click the Setup icon ( ) in the top bar. 2. Under Channels, click Instant Messaging. 3. Click Messenger on the Instant Messaging page. The list of channels created in your account will be displayed. 4. Click on the horizontal ellipsis at the top-right corner of your channel, followed by Delete Channel. 5. Click Yes, Delete on the confirmation dialog box. The channel will be deleted.
Once the channel is deleted, you will not be able to send or receive messages. Even though the chats are intact (read-only), the agents cannot transfer or block the existing chats.
Deactivating a Messenger Channel
You can deactivate a Messenger channel if you wish to stop sending or receiving messages in it. The channel's existing conversations will stay intact, and you can activate it again when required.
To deactivate a channel:
1. Click the Setup icon ( ) in the top bar. 2. Under Channels, click Instant Messaging. 3. Click Messenger on the Instant Messaging page. The list of channels created in your account will be displayed. 4. Turn off the toggle corresponding to the channel you want to deactivate.
5. Click Deactivate on the confirmation dialog box. The channel will be deactivated.
LIMITATION: The IM messaging moduledoes not support receiving audio and videofiles fromFBMessengermessaging applications.
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
Install the PageSense code snippet on your site in a matter of minutes and start collecting in-depth data about the website visitors to grow your business.
Set up goals in PageSense to measure every single action performed by visitors on your website like button or link clicks, form submissions, and page engagements.
Create funnels in PageSense to quickly see which pages visitors use to enter your website, where they navigate to next, and which pages they decide to leave without converting.
Visualize your visitor's behavior with color codes
Set up heatmaps in PageSense to see where users have clicked more, how far they've scrolled, and on which parts of a page they've spent the most time using color-coded patterns in reports.
Use form analytics in PageSense to see how people interact with different fields in your form, whether they complete the form successfully or not, and where exactly they drop out on your form.
Use session recordings in PageSense to watch a video of all the visitor actions performed on your website including the pages they navigate, the buttons they click, the UX issues they face, and more.
Run A/B or Split URL tests in PageSense to figure out which version of your web page works best for your business and results in the best conversion rate.
Use personalization in PageSense to deliver customized versions of your website for every individual customer based on their demographics, local weather, browsing history, and more.
Run polls on your website using PageSense to understand what your customers think about your products/services and what needs improvement on your site.
Use web push notifications in PageSense to schedule and notify your customers about an upcoming flash sale, product releases, promotional coupons, and a lot more that can spark conversions on your website.
Use pop-ups in PageSense to instantly grab the attention of visitors by showing attractive signup offers, coupon code discounts, or email newsletters that can eventually convert them into subscribers.
Use PageSense's advanced features like creating mutually exclusive groups, enabling cross-domain tracking, configuring customized project JS, and more to get deeper insights about your website.
Download the PageSense extension app available for your web browser with a few clicks and start collecting all of your required website metrics in real time.
Discover your favorite integrations with PageSense
Get a deeper look at your website's data by seamlessly integrating PageSense with a host of popular third-party apps like Google Analytics, Mixpanel, Intercom, and more.
WhatsApp is the world's most widely used instant messaging (IM) service app, with over 2 billion users. The ubiquity of this app is reason enough for businesses of all sizes to look at it as a channel for customer support. If your customers ...
Explore ways to leverage the Bots in IM feature (conversational intelligence) for spontaneous customer support. Let's create a bot that will help you attend to your customers around the clock. Bots work all day every day to provide your customers ...
Help Desk is a department in an organization that is in charge of providing the support needed by customers while using the company's product or a service. Customers contact the help desk when they have a question or a problem and a product expert ...
LINE Messaging App LINE is the fastest growing instant messaging app in the world, bringing agents closer to their customers and end-users. Send free messages and make voice calls or video calls anytime, anywhere. LINE is now available on a variety ...
The Zoho Desk - Zoho Cliq integration allows you to view tickets, get instant updates, and monitor daily ticket activity from the chat window. Benefits of integrating Zoho Desk and Zoho Cliq accounts include: Notification - Receive channel and direct ...