How can I improve my open rate?

Only send emails to double opt-in leads. This way you can be sure you're sending to interested leads.
Maintain a consistent relationship with your leads, so that they don't forget you.
Create engaging and relevant subject lines.
Place your call-to-action buttons in a conspicuous location.
Ensure that there are no broken links in your email.
Analyze the geographic timezone of your leads and send emails accordingly.

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Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.
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