What is a spam trap?

A spam trap is an email address, intentionally created to identify the illegitimate sender/marketer, who has non opt-in contacts and poor list management practices.

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Related Articles
Spam Trap Effects
Spam traps are used to identify which marketers are sending spam. A spam trap looks like a standard email address, but doesn't respond to emails or sign up for mailing lists, so when it receives an email, the sender is identified as a ...
How do I know that I've hit a spam trap?
There's no easy way to realize that. You can probably get a hint you are hitting a spam trap when your reputation suddenly falls low or any of ESP have blacklisted your domain or get a warning from your email marketing service provider. In any case, ...
How do I get spam trap addresses in my mailing list?
There are many bad practices which might make you hit a spam trap. They are, 1. Non opt-in email addresses 2. Unused very old leads (more than 6 months) who are not in your regular communication3. Web scraping and purchasing mailing list
What steps can I take if I think I've encountered a spam trap?
The first step is to recycle your active mailing list before you send out any further email campaigns. If you have any non- opt-in email addresses, move them to your do-not-mail or unsubscribe list, then send a second opt-in email to your remaining ...
Emails Landing in Spam
A lot of effort goes into planning and framing a marketing campaign. With a little more effort, you can ensure that these campaigns yield a higher ROI instead of ending up in the spam folder. The answer to this question has many answers, so we'll be ...