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Related Articles
How are open rates measured?
Every time an email campaign is sent, a hidden one pixel image is placed in the body of the email. This is known as a web beacon or tracking pixel. For your recipient's email program to load that image, it must contact your email marketing ...
What does ‘unique open’ mean?
When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.
What can cause missed open and click metrics?
There are a few different ways in which open and click rate metrics can be missed: Plain text emails - These don't allow the pixel image to be sent, making it impossible to track open rates. Email image display settings - The majority of email ...
What is an open rate?
Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.
Email Bounces
Bounces occur when sent emails cannot be delivered. Typically, the email server will send you an error message, detailing the reason for the bounce. How bounces occur Once an email is ready and the 'Send' button has been clicked, the system ...