What is a click-to-open rate?

What is a click-to-open rate?

Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received.

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                                                                                                              • Related Articles

                                                                                                              • What can cause missed open and click metrics?

                                                                                                                There are a few different ways in which open and click rate metrics can be missed: Plain text emails - These don't allow the pixel image to be sent, making it impossible to track open rates. Email image display settings - The majority of email ...
                                                                                                              • Getting Started with Email Deliverability

                                                                                                                Before sending your carefully-crafted email campaigns, it's important to first learn a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve good open and click-rates, and to avoid your emails from landing ...
                                                                                                              • What is an open rate?

                                                                                                                Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.
                                                                                                              • How deleting and adding lists frequently affects your email deliverability

                                                                                                                Smart marketers keep track of their subscriber activity in every campaign report. This helps provide a clear picture of each lead's interests and helps you refine your future campaigns. If you frequently delete and add mailing lists, you will lose ...
                                                                                                              • How a public domain sender address affects email deliverability

                                                                                                                What's a public domain email address A public domain email address is one provided by free email service providers such as Gmail, Yahoo!, AOL, Outlook, etc. For example, patricia@yahoo.com  or patricia@gmail.com . How it affects your email ...
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