Introduction to push notifications
Push notifications are clickable pop-up messages that appear on your subscribers' desktop, mobile, or tablet browsers. It's an instant, automated mode of communication between a website and your end user. They typically contain a title, message, image, and URL that persuades the user to click on it. For example, notification banners might let users know about the upcoming flash sale, promotional coupons, or recommend products based on their past behavior.
With Zoho PageSense push notifications, you can instantly schedule and customize push messages for relevant audience segments based on parameters like geographic location, new sign ups, last user activity, and more—without writing any code. Further, you can also A/B test different versions of your push notification to find out which one brings the highest conversions.
Web push notifications are different from in-app and SMS messages that you receive on your device. These are sent directly to your web browsers instead of the mobile apps from websites you’ve subscribed to.
Why and when to send push notifications?
With email open rates declining at a rapid pace, push notifications can be a great way for businesses to reach more users in less time. They can improve customer engagement, reduce churn rates, and maximize conversions. These messages constantly remind subscribers about your website with the help of intuitive content that doesn't get caught in spam filters. Additionally, it helps:
- Impress new users and increase onboarding
- Promote product features and increase sales
- Re-engage inactive customers
- Improve your customer's website experience
- Drive users to other marketing or social media channels
Additionally, scheduling these push notifications ahead of time can boost their success. One of the best strategies to achieve maximum engagement on your push notifications is to schedule them based on your user's location (time zone). Just be sure to also cater to the user's business or industry-specific behavior.
For example, let's say you have landed at the airport after a long flight, hungry and tired. Suddenly, you get a notification on your device listing the best restaurants in the vicinity. Wouldn't you be relieved? Capitalizing on these micro-moments can go a long way in building customer satisfaction and increasing sales.
If specific customer data is unavailable, the best time to send a push notification is usually between 10am and 1pm local time.
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