1. In the Track module, click New Goal to start creating your goal.
   

1. This opens the goal configuration setup.
   

1. From the list of available goal types, select Custom Event.
   

1. In this step, you define where the custom event may be triggered. These are the pages where the success action can occur.
   

1. PageSense provides an Advanced option that gives you flexibility through 8 URL match types.

Below is the explanation of each: 

URL Match Type	When to use	Example	What it tracks
Simple URL	When tracking a single static page	https://zylkerautomation.zohoecommerce.com/services	Only that specific page
Exact URL	When the URL must match exactly	https://zylkerautomation.zohoecommerce.com/pricing	Tracks only the exact URL entered
URL contains	When tracking multiple related options	https://zylkerautomation.zohoecommerce.com/product	Tracks all URLs containing “/product”
Starts with	When tracking a section or a folder	https://zylkerautomation.zohoecommerce.com/blog/	Tracks all blog pages
Ends with	When tracking pages with a common ending	https://zylkerautomation.zohoecommerce.com/thank-you	Tracks any URL ending in ''thank-you''
Matches with	For flexible partial matching	https://zylkerautomation.zohocommerce.com/offer	Tracks URL matching similar patterns
Regex	For dynamic or complex URL structures	https://zylkerautomation.zohoecommerce.com/product/[0-9]+	Tracks product pages with numeric IDs
Page Groups	When tracking a predefined group of URLs	Zylker – Marketing Campaign Pages https://zylkerautomation.zohoecommerce.com/summer-sale https://zylkerautomation.zohoecommerce.com/black-friday https://zylkerautomation.zohoecommerce.com/new-launch	Tracks all URLs inside the defined group

How to Configure

• Select the appropriate match type.

• Enter the corresponding URL value.

• Add multiple conditions if the event can trigger across different sections.

Choose carefully to avoid over-tracking or missing conversions.

If the event may trigger on multiple sections but should not count everywhere:

• Use Pages Not to Track

• Apply the same URL match types to define exclusions.
  
  

1. This prevents invalid or inflated conversions.

1. In this step, you define the event that will trigger the conversion.

You can:

Select an Existing Event

Choose from previously created custom events if available.

Create a New Custom Event

• Type the event name in the input field.
  Example: form_success

• Click + Create 'form_success'.
  

The event will now be created and saved.

Once created, the same custom event can be reused across other experiments in PageSense.

The event name must exactly match the name used in your website code.

After creating the event, PageSense generates a custom event API code.

You must copy this code and paste it into your website’s JavaScript.

The code should be placed inside the function that runs after the action is successfully completed.

For example:

• Inside the success callback of a form submission

• Inside an AJAX success response

• After payment confirmation

• After backend validation

The event should fire only after the action is successfully completed.

If placed incorrectly, conversions may:

• Not be recorded

• Be recorded prematurely

• Be triggered multiple times

It is recommended to implement this with developer assistance.

Before launching:

• Confirm page targeting rules

• Check exclusion conditions (if any)

• Ensure the event name matches exactly

• Confirm code is implemented correctly

PageSense will begin tracking conversions whenever the event is triggered.