TikTok is primarily a multimedia platform that lets you share images and short videos with a duration under 10 minutes. You can also customize the video by adding text, stickers, effects, filters, trending music, and much more with ease. With more than one million active users, TiKTok has emerged to be one of the best social media channels to engage and connect with your audience.

 

Creating an effective content strategy based on your target audience can help you make the most out of the platform and boost your engagement. You can create short videos about the different types of product that you offer, share snippets from an event or a tradeshow, go behind the scenes and give your audience an idea about how your business works, and much more, which helps your audience develop a personal connection with your brand. You can also share multiple images in a sequence, to share your customer stories, how-to product guides, or run campaigns to engage with your audience. 

Zoho Social lets you connect your TikTok Business profile and start uploading media from the web or mobile application. It also lets you plan and schedule your content marketing strategy and view them with the help of the Publishing Calendar. You can also create a post on the web app and publish it manually from the Zoho Social mobile application.

You can connect your TikTok business account with Zoho Social and start publishing videos under 10 minutes.