Connecting your Social Channels on Zoho Social
Depending on the plan you choose, you can connect Zoho Social with up to 11 different social media channels. These include your Facebook Page, X Profile, Instagram Professional Account, LinkedIn Profile, LinkedIn Company Page, YouTube Channel, Google Business Profile listing, Pinterest Profile, Mastodon Channel, TikTok Profile and Threads Profile. Let's see how you can get started with this tool.
Once you've signed up for Zoho Social, a Portal is automatically created for you. This portal houses all of your brands. A brand represents an individual business entity or a single unit. A brand is created when you connect your first social media channel to Social. Each brand can have up to 11 social media channels.
You must be an admin in your Zoho Social account to connect social channels.
However, to connect your LinkedIn account to Social, you must have super admin privileges.
Learn more about admin roles in LinkedIn
Learn more about admin roles in LinkedIn
Let's look at the steps involved in connecting your channels to Zoho Social.
Connect Instagram
To connect your Instagram account to Zoho Social, you need to satisfy some prerequisites:
- Your Instagram account must be a professional account.
- It must be connected to a Facebook account, and in turn, a Facebook Page.
- The Instagram connection to Social can only be done through Facebook.
- Your connected Facebook account should have admin permissions for the right Facebook Page linked to your Instagram account.
To change your Instagram account from personal to a professional account:
- Go to your Instagram mobile app and head over to Settings and Privacy under Profile.
- Under Account Type and Tools, tap Switch to professional account.
- Click Continue until you reach a screen that prompts you to choose what best describes you.
- Choose from the listed categories, then click Done.
- Choose your account type as Business on the next screen, then click Next.
- In order to switch to a professional account on Instagram and access features like ads, Facebook requires you to authenticate your Business Profile with a Facebook Page.
- Once you have signed in to the right Facebook account, finish the setup of your professional account by adding all the information needed to complete your profile, such as a website, bio, inviting friends, adding a post and boosting it, and adding your goals.
- Click Done.
To connect your Instagram professional account and Facebook account:
- On your Facebook dashboard, click your profile icon in the top-right corner.
- Select the Page you want to connect.
- Click your Page's profile icon in the top-right corner.
- Go to Settings & privacy -> Settings.
- Under Permissions, click Linked accounts.
- Click View next to Instagram.
- Click Connect account and connect your Instagram account to Facebook.
To connect your Instagram account to Social:
- Go to Settings -> Social Channels and click Connect next to Instagram.
Alternatively, you can also click Connect Instagram from the initial brand set-up pop-up. - Log in to the Facebook account connecting to your Instagram business account by providing the username and password.
- Choose the Instagram account that you want to connect to Social.
- Choose the type of your account.
- Click Add to add the account to Social.
- Click Done.
If your Instagram account isn't listed, then please check if you have admin permissions to proceed with connection.Connect Facebook
You need to have admin privileges for the Facebook account connected to the Facebook Page in order to facilitate the connection.
- Go to Settings -> Social Channels and click Connect next to Facebook.
Alternatively, you can also click Connect Facebook from the initial brand set-up pop-up. - Log in to the Facebook account that has your Facebook Page connected, by providing the username and password.
If you've already logged in to Facebook, switch to or select the profile you want to connect. - Choose the right page you want to connect to Social from the list of pages associated with the account.
- Click Add to add the page to Social.
Connect LinkedIn
To connect your LinkedIn account to Social, you must have super admin privileges in your LinkedIn account.
You can connect your LinkedIn personal profile, company page and showcase pages to Zoho Social.
You can connect your LinkedIn personal profile, company page and showcase pages to Zoho Social.
- Go to Settings -> Social Channels and click Connect next to LinkedIn.
Alternatively, you can also click Connect LinkedIn from the initial brand set-up pop-up. - Log in to your LinkedIn account by providing the username and password.
- Approve the sign-in notification send to the mobile device linked to your account.
- Read the permissions pop-up and click Allow to allow Zoho Social to access your LinkedIn account.
- Select the desired LinkedIn profile you want to add to Social. If you're connecting your LinkedIn page, select the page from the list of associated pages.
- Click Add.
Connect Google Business Profile
- Go to Settings -> Social Channels and click Connect next to Google My Business.
Alternatively, you can also click Connect Google My Business from the initial brand set-up pop-up. - Log in to the Google account that's associated with your Google Business Profile.
- Click Continue in the permissions pop-up and provide permissions for Zoho Social to access the Business Profile.
- Select the Business Profile from all the listings associated with the connected Google account.
- Click Add.
Connect YouTube
- Go to Settings -> Social Channels and click Connect next to YouTube.
Alternatively, you can also click Connect YouTube from the initial brand set-up pop-up. - Log in to the Google account that's associated with your YouTube channel. If you've already logged in to Google from Social, proceed with double verification from the connected mobile phone.
- Select the permissions you want to provide to Zoho Social for accessing your YouTube channel and click Continue.
- Select the channel you want to connect to this brand in Zoho Social.
- Click Add.
Connect Pinterest
- Go to Settings -> Social Channels and click Connect next to Pinterest.
Alternatively, you can also click Connect Pinterest from the initial brand set-up pop-up. - Log in to your Pinterest account by providing the credentials or log in through Facebook or Google.
- Authorize Zoho Social to access your boards, pins, and account details by clicking Give access.
Connect Mastodon
- Go to Settings -> Social Channels and click Connect next to Mastodon.
Alternatively, you can also click Connect Mastodon from the initial brand set-up pop-up. - Choose the appropriate server from the listed servers, or click Others and enter the server name.
- Click Connect Mastodon.
- Log in to your Mastodon account by providing the username and password.
- Authorize Zoho Social to access your profile after reading the permissions.
- If your Mastodon server is not listed while connecting with Zoho Social, choose the Other option and specify the Server Name. Refrain from entering the complete URL of the server. For example, if the server URL is https://travels.zylker/ just enter travels.zylker to connect the server with Zoho Social.
Connect TikTok
- Go to Settings -> Social Channels and click Connect next to TikTok.
Alternatively, you can also click Connect TikTok from the initial brand set-up pop-up. - Log in to your TikTok account by providing the credentials.
- Click Authorize to allow Zoho Social to access your account.
TikTok isn't available in India due to ongoing restrictions by the Indian government.
Connect X
- Go to Settings -> Social Channels and click Connect next to X.
Alternatively, you can also click Connect X from the initial brand set-up pop-up. - Provide your X account's username and password.
- Click Authorize app to authorize Zoho Social to access your X profile.
Connect Threads
- You must have an Instagram account to create a Threads profile.
- Any changes to your Instagram username are also reflected in your Threads' username.
- Navigate to Settings -> Social Channels and click Connect next to Threads Profile.
Alternatively, you can also click the Threads icon in the Add more channels section under Brand Health to start connecting. - Log in to Threads by providing your Instagram username and password, or you can authorize to continue via Instagram.
- Click Edit access in the permissions pop-up to edit the permissions that you want to provide to Zoho Social.
- Go on to provide permissions for Zoho Social to access, publish, and monitor the stats of posts from the Threads profile by clicking Continue as <username>.
- The Access and display your Threads information and posts permission is mandatory, whereas the other permissions are optional. If you disable any of the other permissions, you won't be able to do the other functionalities like publishing or monitoring the post stats for the posts in Social.
- If you've already connected Threads to Zoho Social earlier, when you disconnect it and try connecting again, you won't be able to modify any permissions.
To modify existing permissions, you have to remove Zoho Social's permissions from your Threads account and authorize it again. Go to Settings -> Account -> Website permissions and click Remove next to Zoho Social.
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