1. Zurl - Zoho Social's default URL shortener
   
2. Bit.ly
   
3. Custom domain
   

Feature Availability 

You can add one custom domain per portal in the Premium plan, and up to five domains per portal in the Agency and Agency Plus plans.

To access the URL shortener settings 

1. Go to Settings.
   
2. Under General Settings, click Preference -> URL Settings.
   
3. Click the toggle next to Auto Shorten URLs to automatically shorten the length of URLs added to the compose window.
   
4. Select the URL shortener you want to use.

Zurl

Bit.ly  

To connect your Bit.ly account

1. Go to Settings.
   
2. Under General Settings, click Preference -> URL Settings.
   
3. Select bit.ly as the URL shortening service.
   
4. Allow Zoho Social to authorize by signing in to your bit.ly account. 
   
   

Custom Domain    

Benefits of using a custom domain URL

1. A custom domain URL enables you to set a standard brand identity and lets users easily recognize your brand when they notice the link.
   
2. A personalized URL looks more professional, is easy to remember, and stays in the minds of users. This will help users come back to your webpage to finish a purchase or avail your service when they need it.
   
3. Custom domains look more trustworthy to your followers, so you can avoid the chance of people considering the links to be spam or irrelevant.
   
4. Using custom domains also has SEO benefits, because the URLs look more meaningful and will gather more clicks due to the branding.
   

To add a custom domain to Zoho Social 

To add a custom domain, you should be either a brand or portal admin of your Zoho Social account.

1. Go to Settings.
   
2. Under General Settings, click Preference -> URL Settings.
   
3. Under URL Shortener Domains, click + Add a domain.
   
4. Enter the name of your custom domain. (For instance: deals.zylkertravels.com)
   
5. Enter the home page URL where users will be redirected if only the domain name is present in the link. (For example: www.zylkertravels.com)
   
6. Enter the error page URL where users will be redirected if the primary link is inaccessible. (For example: www.zylkertravels.com/404)
   
7. Click Done. 
   

To update your DNS record

The below mentioned steps are mandatory before you add your custom domain.

1. Log in to the account linked to your registered domain.
   
2. Go to DNS Settings.
   
3. For a custom domain, add an "A record" and point it to the IP. (or)
   
4. For a sub domain, add a "C NAME" record and point it to the domain.
   
5. Save the changes. It may take 24 hours or more for the changes to reflect.

To shorten a URL  

Let's say this is your long URL before shortening: https://www.example.com/blog/2024/new-features-and-updates-in-our-software-release?ref=homepage&utm_source=email&utm_medium=campaign

Once you've shortened it using a custom domain it looks like this: https://www.example.com/G67hU

With a vanity name, your URL can look even more precise: https://www.example.com/software-release

1. Click New Post in the top-right corner of your Zoho Social dashboard.
   
2. Add the long URL to the compose window.
   
3. Click URL Properties to access the URL settings.
   
4. Switch the toggles for URL Shortening and URL tracking if necessary.
   
5. Select the domain you want to use to shorten the URL from the drop-down.
   
6. Enter a vanity name. 
   
7. Verify the link preview, and click Apply.
   

1. Go to Settings.
   
2. Under General Settings, click Preference -> URL Settings.
   
3. Click + Shorten URL.
   
4. Choose the domain you want to use to shorten the URL from the drop-down.
   
5. Enter the long URL.
   
6. Enter a vanity name.
   
7. Click Generate. 
   

If you'd like to retain the original link, you can deselect the toggle next to Shorten URL in the URL Settings window.

1. Add a title to the vanity URL for internal identification purposes.
   
2. Add a description to explain in detail about the vanity name.
   
3. Set the expiration date for the URL.
   
4. Add the fallback URL to which users should be redirected when the primary link has expired or is inaccessible. (screen)
   
5. Switch the toggle if you want to add UTM trackers to the specific URL. Choose or add the trackers you want to add.
   
6. Verify the link preview, then click Save Changes.