4 ways to grow your business in the new year using Zoho PageSense

4 ways to grow your business in the new year using Zoho PageSense



Hello everyone, 

Whatever sort of website you run, the turn of the calendar year is a great opportunity to catch the interest of new customers and work towards satisfying their needs. However, with an increasing number of competitors in the business market, staying on top year after year can be one of the biggest challenges. Keeping pace with the latest marketing trends and hunting for new tactics to sell your products to a global audience is absolutely necessary. 
 
That is why we're kicking off 2020 with a few tips to help you promote your online business, increase conversions, and get new customers using Zoho PageSense:  
 
01: Strategize: Set up clear goals for your website  
Setting goals and objectives is an essential part of business success. Start the year by choosing a perfect goal for your business platform and creating a plan to see that vision achieved. For instance, if you own a blog site, you can start with a short-term goal to better track the number of new subscribers you obtain to your blog post, every week. Then you can assess this key metric and set a long-term goal about where you might want your blog to be in a month, year, or in five years. 

Note that before setting up your website goals, it's important to learn about your target audience and how your website can aid different sets of users across the globe to achieve clear-cut measurable results. 

02: Redesign: Personalize your web pages
Make sure your best customers feel special this year by creating personalized website experiences for them. Revamping your homepage content (headlines, CTAs, image, and more) based on their individual needs and interests, as well as other factors like demographics and local weather, is a powerful way to immediately capture their attention in 2020. For example, if you run an clothing site, you can tailor your website content for visitors to show relevant apparel, images, and offers based on their local climate conditions. When the temperature is hot, you can say something like, "Hey, Diana! Cool off this summer" while showing the latest swimwear options. 

Delivering personalized user experiences will help develop a deeper, lasting relationship with everyone who visits your website while increasing customer retention. 
 
03: Promote: Send customized push messages 
Help customers achieve their New Year's resolutions and grab more eyeballs for your brand by sending attractive push notifications. Promotional messages and timely product offers sent to your target customers can fill them with glee and encourage them to immediately buy or subscribe to your products. For example, if you run an online fitness studio, you can motivate customers to hit the gym by sending messages that offer special discount coupons such as: "New Year, New You! Crush your extra calories with a 50% discount!"
Remember that sharing the right message at the right time to the right audience is the secret to winning your customers' hearts and pumping up the volume of your sales. 

04: Engage: Run polls and customer surveys
Effortlessly plan and pursue your business priorities for the entire year regardless of your company's size or industry type by collecting customer feedback. Whether you're designing a new product, improving your site, or just wondering if more people like tea over coffee, launching a poll directly on your web page is the best way to read your audience's mind and maximize customer satisfaction on your website. For example, if you own an elearning site, you can ask your students how helpful the new training programs are and if they if they were able to find they wanted during the course. 

These responses and customer metrics you obtain can be used to regularly monitor your website's performance and further streamline your business workflows in a smart way. 

We hope these ideas will make a difference in your business this new year. It would be great to hear your thoughts about these ideas in the comment box below.  
 
Wishing you all success this year! 




    Access your files securely from anywhere

          Zoho Developer Community

              Bootcamp
              Community
              Pricing
              Webinars
              What's New
              Integrations
              Contact Support
              Contact Sales

                Zoho Survey Resources
                  Features
                  Survey Templates
                  Integrations
                  Community
                  iOS Mobile Surveys
                  Pricing
                  Android Mobile Surveys
                  Insurvey Blogs
                  Insight Blogs
                  Tips & Tricks





                                Latest Feature Updates


                                    Zoho Desk Resources

                                    • Desk Community Learning Series


                                    • Digest


                                    • Functions


                                    • Meetups


                                    • Kbase


                                    • Resources


                                    • Glossary


                                    • Desk Marketplace


                                    • MVP Corner


                                    • Word of the Day




                                        Zoho Marketing Automation
                                          Zoho SalesIQ Resources

                                                • Sticky Posts

                                                • 4 ways to grow your business in the new year using Zoho PageSense

                                                  Hello everyone,  Whatever sort of website you run, the turn of the calendar year is a great opportunity to catch the interest of new customers and work towards satisfying their needs. However, with an increasing number of competitors in the business market, staying on top year after year can be one of the biggest challenges. Keeping pace with the latest marketing trends and hunting for new tactics to sell your products to a global audience is absolutely necessary.    That is why we're kicking off

                                                • [Live Webinar] Optimize your web forms for better conversions using form analytics

                                                  Hello there,  Business owners and marketers spend hours everyday working on lead generation strategies that engage and convert website visitors. But sometimes the most obvious factors that could bring in more conversions are overlooked. Did you know that

                                                • Introducing Web Analytics in Zoho PageSense

                                                  Let's say you've had your website up and running for a while, and you've executed several marketing strategies, including paid advertising, content creation, and social media promotions to attract visitors and grow your business. While some of these tactics

                                                • Zoho PageSense Community Meetup in Mumbai and Delhi

                                                  Hello marketers, Join the Zoho PageSense team in its latest round of community meetups in India. Learn insiders' tricks on increasing website conversions, network with other marketing leads, and get an exclusive tête-à-tête with the members of our team. Join us in Mumbai: Where: BreathingRoom, C/o Revolution Classes, 3rd Flr, Mumbai Marathi Granth Sangrahalaya, Dadar East, Mumbai, 400014 When:  June 20, 2018 2:00pm to 5:00pm Register here: http://zco.to/com/mumbaimeetup Join us in Delhi: Where: Avanta


                                                Manage your brands on social media
                                                Access Zoho Social

                                                  Zoho Pagesense Resources


                                                      Zoho TeamInbox Resources

                                                        Zoho DataPrep Resources



                                                          Zoho CRM Plus Resources

                                                            Zoho Books Resources


                                                              Zoho Subscriptions Resources

                                                                Zoho Projects Resources


                                                                  Zoho Sprints Resources


                                                                    Qntrl Resources


                                                                      Zoho Creator Resources



                                                                          Zoho Campaigns Resources


                                                                            Zoho CRM Resources

                                                                            • CRM Community Learning Series

                                                                              CRM Community Learning Series


                                                                            • Kaizen

                                                                              Kaizen

                                                                            • Functions

                                                                              Functions

                                                                            • Meetups

                                                                              Meetups

                                                                            • Kbase

                                                                              Kbase

                                                                            • Resources

                                                                              Resources

                                                                            • Digest

                                                                              Digest

                                                                            • CRM Marketplace

                                                                              CRM Marketplace

                                                                            • MVP Corner

                                                                              MVP Corner





                                                                                Design. Discuss. Deliver.

                                                                                Create visually engaging stories with Zoho Show.

                                                                                Get Started Now


                                                                                  Zoho Show Resources


                                                                                    Zoho Writer Writer

                                                                                    Get Started. Write Away!

                                                                                    Writer is a powerful online word processor, designed for collaborative work.

                                                                                      Zoho CRM コンテンツ






                                                                                        Nederlandse Hulpbronnen


                                                                                            ご検討中の方





                                                                                                  • Recent Topics

                                                                                                  • Customer Happiness not clickable when using API

                                                                                                    Is there a way to automatically add the Customer Feedback links when generating email drafts via the API? Currently, the feedback links are only added when generating an email draft using the UI. I tried using the endpoint described in https://desk.zoho.com/DeskAPIDocument#CustomerFeedback#CustomerFeedback_Getthecustomerfeedbackplaceholderlink

                                                                                                  • Send To Zoho Sign not Showing

                                                                                                    The button send to Zoho sign is not showing on my Zoho CRM . Is there additional steps I need to take after installing Zoho Sign to CRM ?

                                                                                                  • How to Get An Image's URL once it's uploaded to library?

                                                                                                    I manage to find URLs to the images I uploaded to my library, but after a day, it seems the links stop working like its only temporary. Where can I find the ACTUAL solid URL for my images that I upload to my Library so I can use them for my custom template / HTML coded template? Thanks, Mac

                                                                                                  • 【Zoho CRM】インポート機能のアップデート：既存データへのタグ追加が可能に！

                                                                                                    ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中のインポート機能のアップデートをご紹介します。 Zoho CRMのタグは、データを効率的に分類、認識するためのラベルです。 タグ付けは次の3つの方法で行えます： 個別タグ付け：少数のデータを手動でタグ付け 自動化：特定のタイミングで繰り返しタグ付け 一括更新：インポート機能でタグを追加または更新 今回のアップデートでは、インポート時に既存のタグを残したまま、新しいタグの追加、既存タグを置き換えできるようになりました。

                                                                                                  • Link to Desk tickets

                                                                                                    Hello, We are using Analytics to analyze data in Desk. Is there a way to embed a link to a ticket in reports?  We'd love to be able to see the drill down data, and click a value in a result row that would launch the Desk Ticket in another window/tab. Thanks in advance for any ideas!

                                                                                                  • Bluerprints: How to connect the created record back?

                                                                                                    I've a blueprint which creates another record as part of an 'After' transition. But the two records don't seem to be linked together. If it's not automatic - how do I get the created record ID to link it to the original record? Thanks!

                                                                                                  • Populate a Related List Item based on a Stage

                                                                                                    I would like to know if I can populate a CLOSED DEAL section in a contact that populates only when a Deal (something in the Deal Module) is listed as Closed - Won. I'd like another section that is just called deals, which shows me all other deals that

                                                                                                  • Being able to draw inside a module ?

                                                                                                    I was wondering if anyone know of a solution for this request. We would like to be able to draw directly from one module in the CRM and have it attached to that record. Here is an example. Paul would go to the customer once he as done the measuring, he

                                                                                                  • 2 serial numbers for 1 item (Mac address and Serial number)

                                                                                                    There is a way to track 2 serial number type for 1 Item. Ex: Some electronic devices have a MAC address and a serial number. I need to track those 2 numbers

                                                                                                  • Holidays

                                                                                                    Hi; For defining Holidays, you need to add logic to handle the year as well as the month & day. We need to be able to enter Holidays for the next year. I need to add a holiday for January 2, 2017, but I can't until January 1st, which is a Sunday and we

                                                                                                  • Delete a department or category

                                                                                                    How do I delete a Department?  Also, how do I delete a Category? This is pretty basic stuff here and it's impossible to find.

                                                                                                  • Remove or hide default views

                                                                                                    I'm looking to only have the views pertinent to my organization.  Is there a way to show only my custom views (or separate them to a different area or something)? If not, this should be a feature as switching from Zendesk we had this option...

                                                                                                  • Analytics Module: Can you move items from one dashboard to another?

                                                                                                    Is there a way to move items from one dashboard to another? I want to rearrange my dashboard now that I know what i'm doing but i don't want to remake my various widgets? Edit: Hey Zoho, This would be a good feature: to be able to move/copy widgets to

                                                                                                  • Copy Widget to another Dashboard

                                                                                                    I can see the option to clone a widget to the same dashboard but is it possible to copy it to another dashboard?

                                                                                                  • Is there a way to print the dashboard?

                                                                                                    I would like the capability of printing the dashboard - is that possible?

                                                                                                  • Custom Deal Name in Lead Conversion Mapping

                                                                                                    I know there are ways to change the name of a Deal after conversion using a custom function, so no need to repost that information. I would like to see the CRM Improved with Deal Name Customisation and I think the Lead Conversion Mapping page would be

                                                                                                  • Build custom AI solutions with Catalyst’s QuickML capabilities in CRM

                                                                                                    Hello everyone, We’re thrilled to announce an improvement for our Zoho CRM Enterprise users: the ability to create custom AI solutions using Catalyst’s QuickML directly from Zoho CRM. As you may already know, Zia, Zoho CRM’s AI-powered assistant, offers

                                                                                                  • Introducing Record Summary: smarter insights at your fingertips

                                                                                                    Hello everyone, Building on the recent launch of Zoho's in-house Zia Large Language Model (Zia LLM)—a major milestone in Zoho CRM’s AI capabilities—we’re excited to introduce the Record Summary feature. This powerful addition makes use of Zia LLM to simplify

                                                                                                  • Suppress "spreadsheet will not be saved" message on published sheet

                                                                                                    I have published a sheet and have one column on that sheet that the user can edit (a dropdown picklist where the user can select the status for each line). Is there a way to suppress the Zoho Sheet message "Any changes made to this published spreadsheet

                                                                                                  • Missing "Email Authentication" tab

                                                                                                    Backstage is alerting users about "Unauthenticated Domains" with a large prompt in the backend. It adds a link to learn more. On this tutorial page, it shows where to find the "Email Authentication" tab in this screenshot. However, in our Backstage, that

                                                                                                  • Show item Cost value on Item screen

                                                                                                    The Item screen shows Accounting Stock and Physical Stock. It would be very helpful if value information could be displayed here as well, for instance Cost Price. Currently, to find the Cost Price (as used for inventory valuations) from inside the item

                                                                                                  • Zoho Analytics to Zoho Sheets - automatic update?

                                                                                                    Hi all, If I create a zoho sheet from an Analytics Report or Analytics Data, is there a way for the zoho sheet to automatically update as the Report / Data in analytics updates?

                                                                                                  • Integration with Moodle

                                                                                                    Greetings, I hope find all doing well and safe. I've recently returned to using Zoho Flow after a break and was hoping to connect my WooCommerce store with Moodle, the world's most widely used learning management system. My goal was to automatically enroll

                                                                                                  • How to Record Loan with interest

                                                                                                    I have received loans from friend he give me like 2 loans so far one is one year repayment and one short, how to properly record his payment, and repayment and give him statement  for each loan he give me 

                                                                                                  • Task status - completed - other options

                                                                                                    I have a dumb question I know i can make custom statuses for the tasks - but is there anyway to make additional "completed" statuses like for instance if i have a task "call back customer" and i leave a vm for them to call back marking it "completed -

                                                                                                  • Task module and related-to field

                                                                                                    In modules other than the Task Module I can add several lookup fields to provide a variety of relationships. In the Task module lookup fields are not available. There is only one "related to" field which I want to use for Company. But I want to relate

                                                                                                  • Add Lookup Field in Tasks Module

                                                                                                    Hello, I have a need to add a Lookup field in addition to the ones that are already there in the Tasks module. I've seen this thread and so understand that the reason lookup fields may not be part of it is that there are already links to the tables (https://help.zoho.com/portal/en/community/topic/custom-fields-on-task-module).

                                                                                                  • migrating from Zoho Invoices (CRM) to Zoho Books

                                                                                                    Good day, I was wondering if there was a easy way to migrate all the quotes and invoices from Zoho Invoices CRM to Zoho Books. We plan to move to using Zoho Books in a few weeks and would like to have all the quotes and invoices from the past 3 years

                                                                                                  • Zoho MA and Custom Module

                                                                                                    I am trying to create a sync between Markting Automation and Zoho CRM. I am mapping a custom module from the CRM. The custom module has email field mobile phone field However I cannot finish the integration since the system keeps asking me for email or

                                                                                                  • When is partial reimbursement going to be launched?

                                                                                                    Hi there. I saw somewhere that the partial reimbursement feature is in the work. What is the update and ETA of that? Our clients and prospects have been asking us and we agree that that is an important feature to have.

                                                                                                  • Year-End Wrap: Declutter Your Inbox Using Email Filters

                                                                                                    Ping!—an email drops in. And another. And another! It's finally that time of the year when your inbox will be bursting with messages from team members, clients, and marketing agents, leaving you feeling overwhelmed and distracted. Sounds familiar? Now

                                                                                                  • Unified Notes View For Seamless Collaboration

                                                                                                    To facilitate better coordination among different departments and team members, the notes added to a record can now be accessed in all its associated records. With this, team members, from customer service representatives to field technicians, can easily

                                                                                                  • Q4 Europe In-person Zoho User Group Meetup: Streamlining Your Business Processes & Introduction to Zoho CRM for Everyone

                                                                                                    Hello Zoho Community, We are excited to announce our upcoming Zoho User Group meetup in Europe! This session is designed to help you streamline your business processes using Zoho CRM, with a special focus on enhancing customer interactions and leveraging

                                                                                                  • Formula fields - Request for dynamic recalculation / proper implementation

                                                                                                    Hi Guys, I have a big problem with Zoho formula fields. They don't recalculate each time the record is viewed - only when a record is edited. Formula fields should be updated dynamically each time a record is retrieved. As an example: I have a formula

                                                                                                  • Items attribute questions

                                                                                                    Many of my items have attributes, such as size and color. How can I add new fields to the "New Items" screen to capture that in my Purchase Orders, Items, and Sales Order pages? I only see these attribute fields when adding an Item Group. Also, on the

                                                                                                  • Organize and Track Phases with Phase Custom Views

                                                                                                    Phase Custom Views let you filter and display phases based on specific criteria. This helps you focus on what’s most relevant for you and your team. Filter phases using criteria such as budget, status, and more. Share views with specific users or teams

                                                                                                  • Record Asset Received as Payment

                                                                                                    How exactly would you account for this in books? For example, I receive a mini computer for a review and I get to keep it after the video is published. Would debit my normal asset account (e.g. Computers) and credit an income account (e.g. Other Income).

                                                                                                  • Invoice Line Item Report

                                                                                                    Is it possible to run an 'Invoice Line Item Report'? The 'Invoice Details Report' shows one row per invoice. I would like one row per Invoice Line Item.

                                                                                                  • Transform Your Customer Support with AI-Powered Chatbots in Zoho SalesIQ

                                                                                                    Ever wondered how some companies seem to have superhuman customer support? Let's uncover their secret! In the digital age, customer expectations are skyrocketing. Did you know that according to McKinsey, 75% of consumers expect a response within five

                                                                                                  • Progressive Invoicing

                                                                                                    Progressing invoicing is needed for many industries. It would be great to see it implemented into Zoho Books as well. Set up and send progress invoices in QuickBooks Desktop (intuit.com)

                                                                                                  • Next Page